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MEANING OF COLOR
RED
“Painters use red like spice”
- Derek Jarman
ASSOCIATIONS
PassionAngerViolenceBloodDevilDangerLoveImportanceSeductionPoison
PHYSICAL
EFFECTS
Increases enthusiasmStimulates energyCan increase blood pressure, heartbeat and pulseEncourages action and confidenceCan make you feel hungry
AROUND THE GLOBE
China: Good luck and fortune. Celebration of New Year.Jamaica: Someone who’s drunk is ‘red’.England: Phone booths and double decker buses are national icons.India: Red mark on the forehead is for good luck.South Asia: Brides wear red.Russia: Communist Revolution.
INTERESTING FACTS
The longest wavelength of light is red.
Bees can’t see the color red. Red flowers are usually pollinated by birds, butterflies, bats and wind.
You will find red color used for packaging in food items or in fast food chains, because of its ability to make you feel hungry.
Red is a color that means ‘severe’ in the color-coded system established by presidential order to alert law enforcement agencies about a terrorist threat in the U.S.
ASSOCIATED BRANDS
YELLOW
“What a horrible thing yellow is”
-Edgar Degas
ASSOCIATIONS
HappinessIntellectCautionCowardiceYouthEnergy
PHYSICAL
EFFECTS
Stimulates mental processesStimulates the nervous systemActivates memoryEncourages communication
AROUND THE GLOBE
USA: Taxis and School Buses are yellow.France: Symbolizes jealousyGreece: Symbolizes sadness.India: Color of the Vaisya cast (farmers). Worn to celebrate the Spring Festival. (Basant)Christianity: Representative of “Greed”
INTERESTING FACTS
The happiest color of the spectrum.
A yellow flag is used to indicate a penalty in football.
Yellow is a color that means ‘elevated’ in the color-coded system established by presidential order to alert law enforcement agencies about a terrorist threat in the U.S.
ASSOCIATED BRANDS
BLUE
“If you see a tree as blue, then make it
blue.”-Paul Gauguin
ASSOCIATIONS
CalmPeaceTranquilitySadnessKnowledgeTrustworthyDependableCold/Uncaring
PHYSICAL
EFFECTSCalms and sedatesCools you downMakes you sleepy
AROUND THE GLOBE
Iran: Blue, blue-green and green are sacred and represent heaven.Greece: Ward off evilIndia: Paintings of Krishna often depict him having blue skin.
Islam: Many blue mosques throughout the world.Christianity: Catholic religion associates blue with Virgin Mary.
INTERESTING FACTS
Favored color choice of toothpastes and tooth brushes.
Owls are the only birds that can see blue.
Mosquitos are attracted to blue, twice as much as to any other color.
The blue ribbon is widely recognized as a symbol of child abuse awareness.
ASSOCIATED BRANDS
ORANGE
“Orange is red brought nearer to humanity by
yellow.”-Wassily Kandinsky
ASSOCIATIONS
CreativityInvigorationUniqueEnergyAutumnChangeHealthVitality
PHYSICAL
EFFECTS
Stimulates activityStimulates appetiteEncourages socialization
AROUND THE GLOBE
Netherlands: National color.China and Japan: Symbolizes happiness and love.
Christianity: Representative of “Gluttony”.
ASSOCIATED BRANDS
GREEN
“Green is the prime color of the world, and that
from which its loveliness arises.”
-Pedro Calderon de la Barca
ASSOCIATIONS
FertilityHealingSuccessGrowthEcologyNaturePeaceEnvyAffluence
PHYSICAL
EFFECTS
SoothesRelaxes mentally, as well as physicallyHelps alleviate depression, nervousness and anxietyOffers a sense of renewal and harmony
AROUND THE GLOBE
Used around the globe to represent safety and ecology.Ireland: Emblematic color, represents St. Patricks.Japan: Represented as the color of eternal life.Pakistan and Saudi Arabia: The flags of these two countries are the only ones in a single color.
Islam: Green represents the dome of The Prophet (SAW)’s mosque.
INTERESTING FACTS
Green was the favorite color of George Washington, the first president of United States.
Green is the color used in night vision goggles because the human eye is most sensitive to and is able to discern most shades of green.
ASSOCIATED BRANDS
PURPLE
“I think it pisses off God if you walk by the color
purple in a field somewhere and don’t
notice it.”-Alice Walker
ASSOCIATIONS
RoyaltyWisdomSpiritualityImaginationLuxuryMysticElegance
PHYSICAL
EFFECTS
UpliftsCalms the mind and nervesOffers a sense of spiritualityEncourages creativity
AROUND THE GLOBE
Thailand: Worn by widows mourning their husband’s death.Japan: Signifies wealth and position.Iran: Purple is a color of what is to come. A sun or moon that looks purple during an eclipse is considered bad luck for the year to come.
Christianity: Purple represents “Pride”
INTERESTING FACTS
Purple was the color of the first dye made by man.
Purple represents the planet Jupiter.
Leonardo Da Vinci believed that the power of meditation increases ten times when done in a purple light.
Purple is the color of the highest valued poker chip = 5,000$
ASSOCIATED BRANDS
BLACK
“People can have a car painted in any color –
so long as its black.”-Henry Ford
ASSOCIATIONS
PowerEleganceFormalityDeathMysteryMourningFearSecrecy
PHYSICAL
EFFECTS
Makes one feel undistinguishedProvides a feel of emptinessProvides a sense of mystery
AROUND THE GLOBE
West: Color of mourning.England: Taxi cabs are black.Mexico, Portugal, Spain, Greece and Italy: Widows wear black for the rest of their lives. Other family members also wear black for an extended period of time.
Christianity: Priests and nuns attire are black.
INTERESTING FACTS
A black cat crossing one’s path is considered bad luck in many cultures, except in England, where spotting a black cat is considered good luck.
Black implies weight. People will think that a black box weighs more than a white one.
Musicians in an orchestra concert wear black so as not to draw attention away from the stage performers.
Black is regarded as sophisticated in fashion that the term, “the new black” is often used to describe and give merit to a color trend.
ASSOCIATED BRANDS
WHITE
“God paints in many colors, but He never
paints so gorgeously, as when He paints in
white.”-G.K Chesterton
ASSOCIATIONS
PerfectionPurityCleanVirtueHealthWinterWedding
PHYSICAL
EFFECTS
Aids mental clarityEncourages us to clear clutter and obstaclesEvokes purification of thoughts or actionsEnables fresh beginnings
AROUND THE GLOBE
&INTERESTIN
G FACTS
Worn by brides in the western world and in Japan.
Color of mourning in Japan and some parts of Africa.
A white flag is universally recognized as a symbol of truce.
The ancient Greeks used to wear white to bed to ensure pleasant dreams.