Video Game Magazines and You!

By Maxx Melanson

The big wide world of game mags.

Magazines under examination

Masthead

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RETRO Masthead

The masthead uses a unique font that remains consistent throughout the different covers. The text remains the same combination of white of blue, regardless of the image put behind it.

RETRO Coverage

● Retrospectives on classic game series/consoles● Retro reviews● Interviews with big names in the industry● Roundtable discussions with respected

personalities● General news on modern games with retro-

connections

RETRO Demographics

● Primarily male audience between the ages of 16-32

Masthead

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Coverlines

Puff

Arcadia Masthead

The font used in this masthead is custom tailored for the magazine, with the “A” on the left hand side being colored to fit the overall palette of the main image. This also helps draw attention to the left third by focusing the potential buyer on the iconic section of the masthead.

Arcadia Coverage

● Provides information on upcoming coin-operated arcade machines released in Japan.

● Reviews recently released arcade machines.● Interviews with game developers/machine

manufacturers.● Occasionally advertises events and tournaments

that take place in the arcade scene.

Arcadia Demographic

● Targeted towards Japanese males and females from adolescence to young adults.

Masthead

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GameInformer Masthead

Masthead remains uniform throughout every cover, with colors ranging on the gray scale to compensate for the background image. Masthead will occasionally change to match a specific game logo’s style.

GameInformer Coverage

● Covers mostly modern console/PC games.● News and previews of upcoming games.● Reviews of recently released games.● Interviews with members of the games industry.

GameInformer Demographics

● 84% Male and 16% Female● Median age is 32● Average income is $65,800● 7,099,452 subscribers

Reflection

The variety provided by gaming magazines is much greater than most may think, branching out into different sub-genres covering all facets of gaming.