Marketing Plan Monkey Media

Maandag 7 December

“Light On” A Social Interaction Event

Concept Introduction

Local event: “Lichtjes Avond”

Target group: 4-18 and 35+

Missing out on the young adult group

Goal: expand the event to also include this group and enrich the experience for everybody

“Light On” A Social Interaction Event

“Light On” A Social Interaction Event

Main Marketing drive: Dance party

Wanted Side effects: Social Interaction between the Citizins of Delft.

Media possible: Just about every method know with a few exceptions

Main Message: Cool & Unique event is taking place

“Light On” A Social Interaction Event

Chosen Media and their cross overs

“Light On” A Social Interaction Event

Senario

“Light On” A Social Interaction Event