Fredrik Sandberg PhD student Linnaeus University School of DesignFredrik Sandberg 2013 Global Service Jam 1 -3 mars 2013

Short introduction to mappingSome inspirational mapsParticipatory mapping - tools and guidelinesFredrik Sandberg 2013 Global Service Jam 1 -3 mars 2013

Some thoughts that you can use in your mapping activitiesFredrik Sandberg 2013 Global Service Jam 1 -3 mars 2013

Be creative- Feel free to mix different styles, media and materialsFredrik Sandberg 2013 Global Service Jam 1 -3 mars 2013

Be creative- Feel free to mix different styles, media and materials Involve people- Dont be afraid to invite people, customers, clients, designers and otherstakeholders in the mapping processFredrik Sandberg 2013 Global Service Jam 1 -3 mars 2013

Be creative- Feel free to mix different styles, media and materials Involve people- Dont be afraid to invite people, customers, clients, designers and otherstakeholders in the mapping process The space between things- The things that you dont put on the map are important- And the distance between things on the map are also importantFredrik Sandberg 2013 Global Service Jam 1 -3 mars 2013

Be creative- Feel free to mix different styles, media and materials Involve people- Dont be afraid to invite people, customers, clients, designers and otherstakeholders in the mapping process The space between things- The things that you dont put on the map are important- And the distance between things on the map are also important Remember that mapping is an ongoing process- Reuse the maps during the entire projectFredrik Sandberg 2013 Global Service Jam 1 -3 mars 2013

Map Mapping Object/Artefact Process Start Middle End They can be used differently during the design processFredrik Sandberg 2013 Global Service Jam 1 -3 mars 2013

Thoughts about mappingIt is the conceptual glue, linking the tangible world of buildings, cities andlandscapes with the intangible world of social networks and electronic com-munications. Janet Abrams and Peter HallMapping is a collective enabling enterprise, a creative act that describes andconstruct the space we live in, a project that reveals and realizes hidden po-tential.James CornerMapping is a core aspect of what designers do.Janet Abrams and Peter HallFredrik Sandberg 2013 Global Service Jam 1 -3 mars 2013

Mapping in Service Design Stakeholder Maps Costumer Journey Maps Expectation Maps Customer Lifecycle Maps Context mapping Service ecologyFredrik Sandberg 2013 Global Service Jam 1 -3 mars 2013

Persona/ Service Provider Touch Point Persona/ CustomerFredrik Sandberg 2013 Global Service Jam 1 -3 mars 2013

InspirationFredrik Sandberg 2013 Global Service Jam 1 -3 mars 2013

Very often these mapping activities in Service Designare graphically inspired by information and computersystemsFredrik Sandberg 2013 Global Service Jam 1 -3 mars 2013

Fredrik Sandberg 2013 Global Service Jam 1 -3 mars 2013

But what happens if we go back to the beginning ofCartography?Fredrik Sandberg 2013 Global Service Jam 1 -3 mars 2013

Mapping invisible digital information flowsFredrik Sandberg 2013 Global Service Jam 1 -3 mars 2013

Combination of different mapping stylesFredrik Sandberg 2013 Global Service Jam 1 -3 mars 2013

GIGA MAPPINGFredrik Sandberg 2013 Global Service Jam 1 -3 mars 2013

Hand made thinking mapsFredrik Sandberg 2013 Global Service Jam 1 -3 mars 2013

Cognitive mapsFredrik Sandberg 2013 Global Service Jam 1 -3 mars 2013

Participatory mappingFredrik Sandberg 2013 Global Service Jam 1 -3 mars 2013

This is how I have worked with participatory mappingTravel kit with different mapping toolsFredrik Sandberg 2013 Global Service Jam 1 -3 mars 2013

Participatory mapping is a group activityFredrik Sandberg 2013 Global Service Jam 1 -3 mars 2013

Fredrik Sandberg 2013 Global Service Jam 1 -3 mars 2013

Film from mapping activityFredrik Sandberg 2013 Global Service Jam 1 -3 mars 2013

Components in the tool kit - Field and frame - Activity cards - Actor cards - Problem cards - Strength cards - Dream cards - Ideas cards - Communication cards All components are moveableFredrik Sandberg 2013 Global Service Jam 1 -3 mars 2013

How to use the toolkit - Create a field - It can be a blank field - It can be an existing map - It can be a hand drawingFredrik Sandberg 2013 Global Service Jam 1 -3 mars 2013

- Create a frame Before During AfterFredrik Sandberg 2013 Global Service Jam 1 -3 mars 2013

Actor Activity: Activity: Activity: Activity: PROBLEMS STRENGTHS Actor Activity: PROBLEMS Activity: PROBLEMS STRENGTHS Actor Activity: Activity: Idea Idea Before During AfterFredrik Sandberg 2013 Global Service Jam 1 -3 mars 2013

Thank youFredrik Sandberg 2013 Global Service Jam 1 -3 mars 2013