Making Faster Design Decisions

ISA16 Thiago Franco 03.11.16Making FasterDesign Decisions

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Making FasterDesign Decisions


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This is exciting.


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Start-ups Large Organizations


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I need a good website.


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I want to be onFacebook.


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I should thinkmobile first.


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I should thinkmobile first.

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I may reconsider my business model.


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Over time, the brief became increasingly complex.


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Innovation impacts all layers within the organization.


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The brief is more complex. Innovation impacts everyone.

The Scenario

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Pricing


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PricingInventory


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PricingInventoryCustomer Service


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PricingInventoryCustomer ServiceMarketing


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How can we keepmaking fast and efficientdesign decisions?

The Challenge


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Approach

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01.Understand

02.Disseminate

03.Critique


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01.Understand

02.Disseminate

03.Critique


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01.Understand

02.Disseminate

03.Critique


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01.Understand

02.Disseminate

03.Critique


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Design Principle

Anticipation Identify common behaviors from usersand recommend relevant actions.

Track patterns. Focus on contextual activities. Use the brand’s tone of voice.


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Critique isn’t about pass or fail, approval or rejection. It is a reflection used to inform a next step.

Adam Connor and Aaron Irizarry

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Takeaways

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Develop a common vocabulary to discuss design at all levels and forms.


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01.Understand

02.Disseminate

03.Critique


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Gracias.@tfranco

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