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“THE BEST IDEASI’VE HAD WERE ALMOST

THAT JUST FELL OUTOF MY MOUTH”

KATIE EARY. FASHION DESIGNER.

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WE’RE CREATIVE. ANYTHING WE TOUCH TURNS TO GOLD, RIGHT?The creative process is fun and exciting. Ideas flow easily from our minds, due only to our immense creative genius(!)

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• CREATIVE WORK IS HARD WORK

• WE CHASE THE EUPHORIA OF GENERATING IDEAS

• WHEN THINGS GO RIGHT, IDEAS SPARK EASILY IN OUR MINDS, AND FLOW INTO OUR WORK

• IDEAS ARE EASY WHEN WE’RE “IN THE ZONE”

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“...A FEELING OF ENERGISED FOCUS, FULL INVOLVEMENT AND ENJOYMENT IN THE PROCESS OF THE ACTIVITY.”Mihály Csíkszentmihályi, American-Hungarian psychologist, 1990

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TO KEEP WORKING IN THE ZONECertain things need to be just right

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• A CLEAR SET OF GOALS AND PROGRESS

• CLEAR AND IMMEDIATE FEEDBACK

• A GOOD BALANCE BETWEEN SOLVING THE PROBLEM AND YOUR OWN SKILLS

• FIERCELY DEFENDED CREATIVE SPACE!

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LACK OF FLOW LEADS TO CREATIVE BLOCKWhy we lose our flow and things stop turning to gold

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THE CREATIVE PROCESS...

• INVOLVES DOING THINGS THAT WE HAVEN’T TRIED BEFORE - SCARY!

• CAN EASILY LEAD TO FRUSTRATION AND PROCASTINATION

• NEEDS TO REWARD US TO GIVE US THE CONFIDENCE TO PURSUE AN IDEA

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CREATIVE BLOCK IS A SUBJECTIVE STATE OF MINDA failure to unlink the problem from an emotional response

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CREATIVE BLOCK - METHODS OF ESCAPE (EASY)Go for a walk, tidy up, speak to someone you know will disagree with you.

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“A COMPUTER IS NOT THE BEST TOOL FOR CREATIVITY” Computers will not take risks, tell stories, get paint on your hands or skim stones with you

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@DOMINICWILCOX

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METHODS OF ESCAPE OBLIQUE STRATEGIES The tools needed to solve problems may already exist, but you might need to look somewhere different to find them...

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HOW CAN WE REALISE THE “SHAPE” OF A SOUNDas far as we are aware, there is no audio plugin for Adobe Illustrator.

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IS THE CONCEPTBETTER THANTHE REALISATION?

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A PROBLEM SHARED

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COLLABORATION DOES NOT HAVE TO BE DESIGN BY COMMITTEEi.e. watching helplessly as your project is derailed.

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FOCUS GROUPS... ARE USEFUL BUT BE CLEAR WHAT YOU WANT TO GET OUT OF THEM Seek insights, shared experience and opinions.

“THE SMARTEST PEOPLEWORK FOR OTHER PEOPLE.”

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SOCIAL INNOVATION

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“WE CONDENSED 12 MONTHSOF RESEARCH INTO JUST

WELLA SHOCKWAVES (P&G)

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COULD AGENCIES HARNESS THE POWER OF SOCIAL INNOVATION?

YES.

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• INTERNAL (MULTI-SITE?) COMMUNICATION

• TO AID USER PROFILING IN A UX DESIGN PROCESS

• AS A FOCAL POINT FOR COLLABORATION DURING AGILE DEVELOPMENT PROJECTS

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ORIGINAL IDEAS

MARK TWAIN

“THERE IS NO SUCH THINGAS A NEW IDEA.”“We simply take old ideasand put them in a sort ofmental kaleidoscope.”

“DESIGN IS ABOUTSOLVING PROBLEMS.IF WE LIVED IN PERMANENT

PROBLEMS LEFT TO SOLVE”

THERE’DBE NO

IAN ANDERSON. THE DESIGNERS REPUBLIC.

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FUTURE?

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