Co-create a War of The World's 4D Movie Trailer Experience

MAKE Session:

Welcome

Assignment

Deliver news that an alien invasion is imminent!

Ready….Set….Go!

10 minutesTake a sharpie.

Generate as many ideas on post-its as you can

You must each include at least one idea that’s completely absurd!

Rapid Fire Brainstorm

15 Mins

Decide which idea you are goingto bring to life in a story board

Greenlight Idea for Production

15 Mins

As a team use six stickies to bring your ideas to life

Put Your Storyboard on Stickies

IBM Confidential :: © 2014 IBM Corporation

John needs to make

some decisions about

next years marketing

budget.

…he is able to see all of

the current marketing

spend and effectiveness…

…and notices that

some unusual activity

on twitter in Brazil…

…he notes the

annotations from the

regional marketing

manager…

…understands that this

is tied to a regional event

that coincided with a

national event…

…and adjusts his budget

for the coming quarter

to capitalize on the

coincidence.

Big Events in Brazil

Real-time modeling and adjustment

IBM Confidential :: © 2014 IBM Corporation

John needs to make

some decisions about

next years marketing

budget.

…he is able to see all of

the current marketing

spend and effectiveness…

…and notices that

some unusual activity

on twitter in Brazil…

…he notes the

annotations from the

regional marketing

manager…

…understands that this

is tied to a regional event

that coincided with a

national event…

…and adjusts his budget

for the coming quarter

to capitalize on the

coincidence.

Big Events in Brazil

Real-time modeling and adjustment

IBM Confidential :: © 2014 IBM Corporation

John needs to make

some decisions about

next years marketing

budget.

…he is able to see all of

the current marketing

spend and effectiveness…

…and notices that

some unusual activity

on twitter in Brazil…

…he notes the

annotations from the

regional marketing

manager…

…understands that this

is tied to a regional event

that coincided with a

national event…

…and adjusts his budget

for the coming quarter

to capitalize on the

coincidence.

Big Events in Brazil

Real-time modeling and adjustment

IBM Confidential :: © 2014 IBM Corporation

John needs to make

some decisions about

next years marketing

budget.

…he is able to see all of

the current marketing

spend and effectiveness…

…and notices that

some unusual activity

on twitter in Brazil…

…he notes the

annotations from the

regional marketing

manager…

…understands that this

is tied to a regional event

that coincided with a

national event…

…and adjusts his budget

for the coming quarter

to capitalize on the

coincidence.

Big Events in Brazil

Real-time modeling and adjustment

IBM Confidential :: © 2014 IBM Corporation

John needs to make

some decisions about

next years marketing

budget.

…he is able to see all of

the current marketing

spend and effectiveness…

…and notices that

some unusual activity

on twitter in Brazil…

…he notes the

annotations from the

regional marketing

manager…

…understands that this

is tied to a regional event

that coincided with a

national event…

…and adjusts his budget

for the coming quarter

to capitalize on the

coincidence.

Big Events in Brazil

Real-time modeling and adjustment

IBM Confidential :: © 2014 IBM Corporation

John needs to make

some decisions about

next years marketing

budget.

…he is able to see all of

the current marketing

spend and effectiveness…

…and notices that

some unusual activity

on twitter in Brazil…

…he notes the

annotations from the

regional marketing

manager…

…understands that this

is tied to a regional event

that coincided with a

national event…

…and adjusts his budget

for the coming quarter

to capitalize on the

coincidence.

Big Events in Brazil

Real-time modeling and adjustment

Put Your Storyboard on Stickies

10 Mins

Pick a presenter and pitch your trailer to the world

Disrupt the World!

Thank You!

#tribeca2016 #cognitiveera