LUXr at Lean Crossroads, the Entrepreneurs : Vancouver, BC [08/22/2012]

Kate Rutter, Co-Founder & [email protected] http://luxr.co@katerutter @luxrco

Lean Crossroad : The EntrepreneursAugust 21, 2012 • Vancouver, BC

Failwin=! UX edition

LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012

a story...

MVPMaximumVisionPossible

= product that will save lives

+ amazing research+ visionary idea+ engaged team+ executive supportx 6 months


risk

time


a story...

= 1000s of hours

+ 4 designers+ 4 researchers+ 3 developers+ 2 executivesx 6 months


a story...

= 1000s of hours


= no lives saved


a story...

= 1000s of hours


= no lives saved= NO PRODUCT


a story...

= 1000s of hours

+ 4 designers+ 4 researchers+ 3 developers+ 2 executivesx 6 monthsFAIL

= no lives saved= NO PRODUCT


the biggest UX fail is...

the UX that doesn’t

ever get into the hands

of people.



a different story...


Hello, Bento!


Hello, Bento!


Hello, Bento!


Hello, Bento!


Hello, Bento!


Hello, Bento!


what went wrong?


what went wrong?

no clear cueto get online

too much text nobody read

hard to open the box, grrrr

couldn’t see the drawing in

the video

video set looked boring

too many pieces in the

box

couldn’t keep track of different

guides

no blankpaper in box

folded blank paper looked

weird

hard to setup video account

tape kept falling out

fixed band on journal was

annoying

belly bandfell off

impossible to open Yay box

without a knife

didn’t know how much time it

would take to do

stickynotes shouldn’t be

wrappedsupplies box not

interestingquote wasoff-target

casual design didn’t feel

“real”

velcro closure on band kept

ripping off

sticker on poster ripped

paperwhere’s the

candy?

no easy wayto post a

photo to site

too much text on login page

confused by different brand on video site

mobile app complete fail

video instructions didn’t exactly

match outcome

mono audio on video was distracting

wanted more related boxes

clearer instructions on

video step 5






the video



box


guides



weird




annoying

belly bandfell off


without a knife


would take to do





“real”


ripping off


paperwhere’s the

candy?


photo to site





match oucome




video step 5

risk

time






the video



box


guides



weird




annoying

belly bandfell off


without a knife


would take to do





“real”


ripping off


paperwhere’s the

candy?


photo to site





match oucome




video step 5

risk

time

MAKE

release

MEASURE

BUILD

LEARN

MEASURE

BUILD


a story...


a story...

win

win

win

win

win


a story...

+ 3 peoplex 36 days

= PRODUCT

win

win

win

win

win


a story...

+ 3 peoplex 36 days

= PRODUCT

win

win

win

win

win


}


}


}


start with a clear storyMeet Yoshi, a new startup entrepreneur.

Yoshi needs to feel confident that his product design decisions really serve his customers.

using hands-on materials and online video coachingin a way thatʼs simple to complete, warm & engaging, and fun.

With LUXr Bento Box, Yoshi can learn how to interview customers and validate his assumptions, at his own rate and in his own environment,


sketches, prototypes,

pixels

Vision & values

Features

Product

Users

UsesMary can...

NeedsI need...I want...My goal is...

UX haz a stack.

UI goes here�


Roll your own Great UX


BUILD

MEASURELEARN

sketches, prototypes,

pixels

Features

Product

Users

UsesMary can...

NeedsI need...I want...My goal is...

Customer developmentor...user research

Sketches & prototypesbefore UI. Before code.

Experiments, MVPs, Metricsand...usability testing

Lean Startup + UX = <3

Vision & values


My UX fail=win checklist:

If I am extremely reluctant and even embarrassed to showthe design...

If I feel comfortable or proud of it...

If I feel stuck...

Iʼm doing it right. ✓

I should have shown it sooner. !I GO FASTER. !


Go be awesome.


shout-outs to...• All the New Context Conference folks who tested our product• Janice Fraser & Jason Fraser, LUXr.co• Chris Jones @ Hot Studios : Risk reduction model• Gina Bianchini & The Mightybell Team : www.mightybell.com

Thanks!

Kate Rutter, Co-Founder & [email protected] http://luxr.co@katerutter @luxrco

* Slides available on slideshare tomorrow: slideshare.net/intelleto

Lean Crossroad : The EntrepreneursAugust 21, 2012 • Vancouver, BC

Design

LUXr at Lean Crossroads, the Entrepreneurs : Vancouver, BC [08/22/2012]