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Introduction to Lean UX. Used as an opening statement of principles in the Lean Startup Intensive 2-day workshop, held July 9-10 2011 in NYC. Facilitated by Josh Seiden and Lane Halley. Hosted with the generous support of Pivotal Labs.
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INTRO TO LEAN UX
Lean UX Intensive (LUXi)NYC, July 9-10, 2011
Josh Seiden, @jseiden
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What is Lean Startup?
Most startups fail… …because they fail to create offerings that people
want. Startup risk = market risk + technical risk. Lean Startup is a management approach that
entrepreneurs can use to reduce market risk.
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Lean Startup is built on…
Eric Ries, “Lean Startup” Steve Blank, “Four Steps to the Epiphany” Lean Manufacturing and Lean thinking
If you make something people don’t want, your work is wasted.
Agile software development SaaS, open source platforms, internet
development frameworks Balanced Team
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Lean Startup and TPS principles
Continuous Improvement Challenges – Form a long-term vision and meet challenges with courage and
creativity. Kaizen (continuous improvement) – Improve business operations continuously,
always driving for innovation and evolution. GenchiGenbutsu(go and see) – Go to the source to find the facts to make correct
decisions, build consensus and achieve goals at best speed.
Respect for People Respect: Respect others. Make every effort to understand each other, take
responsibility and do your best to build mutual trust Teamwork: Stimulate personal and professional growth, share the opportunities
of development and maximize individual and team performance.
(Source: http://en.wikipedia.org/wiki/Toyota_Production_System)
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What is Lean UX?
An approach to User Experience for Lean Startups Every decision you make about your offering is a
design decision. Every design decision is a hypothesis. To reduce waste and risk, what is the smallest
thing you can make to test your hypothesis? Declare your assumptions and test them. Think, make, check.
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Lean UX methods are…
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Lightweight Low-fi Lo-tech External Face-to-face and
collaborative
Divergent / Convergent Fast Repeatable Routinized Goal-driven Outcome-focused
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What will we do this weekend?
Saturday Set focus, create hypotheses, design solutions
Sunday Get out of the building and validate our
assumptions!
Learning by doing. Building LEAN UX muscle!
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READY?
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Hypotheses & Minimum Viable Product
What hypotheses are there?We believe that person type has trouble/need/desire doing
problem/oppty.
What is the smallest thing I can make to validate the hypothesis?
How will I validate that hypothesis?
How will you assess success?We will know we have succeeded when qualitative and quantitative
outcome. This will improve KPI.
