AGENCY OVERVIEW

Who we areWe are a group of marketing, advertising and design professionals specializing in shopper marketing. We are passionate about developing strategic solutions to engage consumers, sell products and build brands.

What we doWe provide you all the shopper marketing resources to maximize your speed-to-market competitive advantage and get your products to market effectively and cost efficiently.

How we do it We understand the importance of quick and efficient execution, which is why we’ve tailored our services to provide you all the essential solutions you need from one source – packaging, point of purchase displays, product photography & retouch, copywriting, promotions & couponing, licensed property management, asset management and sales collateral.

Our clientsAlthough we’ve been part of the Kansas City advertising agency community for over 60 years, for the past 25 our expertise has been in the CPG and retail industries working with brands including Twinkies, Payless ShoeSource, Faultless Starch, Garden Weasel and Ann’s House of Nuts. We’ve been fortunate to work with great clients and have developed relationships with many that span over 25 years.

American Dairy BrandsAnn’s House of Nuts Dolly Madison Bakery Drakes Cakes D’VontzFaultless Starch / Bon AmiGarden Weasel HostessPayless ShoeSourceTriSquareUnit RailWel-CoteWeslockWonder Bread

Our partnersBrandon Myers – Managing Partner Client Relations & StrategyBrandon champions the relationship between strategy and creativity to produce sound advertising, design and marketing solutions for our clients.

Kia Hunt – Partner Creative Services Kia is the right side of the respective Lundmark brain. She has the unique ability to transform business objectives into relevant brand communications that build equity and relationships with consumers.

Nick Ogden – Partner Design & Interactive Development Nick logically processes thoughts into gigabits. On the leading edge of the graphic design, he’s responsible for all things design and interactive at Lundmark.

Contact816-842-5236

104 W. 9th St, Suite 104. Kansas City, MO 64105

www.lundmarkadvertising.com

To see examples of our work or for more information, please contact Kelly Doyle at 816-842-5236 or at Kelly@lundmarkadv.com

Established: 1947

CASE STUDY

W W W. L U N D M A R K A D V E R T I S I N G . C O M 10 4 W E S T 9 T H S T , S U I T E 10 4 . K A N S A S C I T Y, M O 6 410 5 T : 816 - 8 4 2 - 5 2 3 6

The Challenge Quickly & cost efficiently design and produce packaging elements for licensed properties, maximizing speed-to-market through process efficiencies.

The InsightLeveraging the popularity of licensed properties drives category sales and provides a vehicle to emotional connection with target consumers. The timely development of packaging elements maximizes speed-to-market competitive advantages allowing product to be delivered on time and on budget.

The Result Cost savings and reduced timelines. By managing and executing every step in the project from the conceptual phase to product photography, licensor approval to production, we are able to reduce the overall production schedule saving valuable time and considerable cost.

The Solution Lundmark Advertising + Design has developed a process to maximize design and production efficiencies while reducing overall cost. This process ensures each step is completed quickly and efficiently with licensor approval and final production in mind. From designing to style guide specifications, product photography & retouching, color mockups submitted to the licensor for approval, detailed production specifications, production art, production sample analysis and feedback to overseas vendors our team of packaging experts have over 15 years experience in the industry and know how to identify and solve issues before they become production problems.

Payless ShoeSource® Packaging - Licensed Properties

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BLACKSPORT CASUAL

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BLACKSPORT CASUAL

Fitness

FPO

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WOMENS

COLOR HERE

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BLACKSPORT CASUAL

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BLACKXSPORT CASUAL

STYLE NAME 00000ENGLISH SHOE COLO

STYLE NAME 00000-00ENGLISH SHOE COLO

// Run

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AMP 2MENS

GRAY / WHITE / BLACK

CASE STUDY

W W W. L U N D M A R K A D V E R T I S I N G . C O M 10 4 W E S T 9 T H S T , S U I T E 10 4 . K A N S A S C I T Y, M O 6 410 5 T : 816 - 8 4 2 - 5 2 3 6

The Challenge Create a new visual identity and product line packaging for the business-to-business door hardware and lockset manufacturer about to enter the business-to-consumer retail environment.

The InsightThe popularity of home remodeling and do-it-yourself home improvement centers created a new consumer and new opportunities for Weslock. To realize the current opportunities, Weslock needed to begin distributing their products through regional and national retailers.

The Result Weslock has gained distribution in a number of home improvement centers including Home Depot Expo and Sutherlands as well as specialty stores across the nation.

The Solution Lundmark worked closely with the sales and marketing organizations to produce packaging that would be easily adaptable to multiple retail configuration specs and protect the product during transit and at retail - all while creating a dynamic display vehicle designed to showcase the beauty and functionality of the product. Packaging designs were strategically created to develop an integrated brand presence in-store as well as feature each product collection.

Weslock Visual Brand Identity

CASE STUDY

W W W. L U N D M A R K A D V E R T I S I N G . C O M 10 4 W E S T 9 T H S T , S U I T E 10 4 . K A N S A S C I T Y, M O 6 410 5 T : 816 - 8 4 2 - 5 2 3 6

The Challenge Drive incremental sales by leveraging the assets of licensed properties across multiple packaging SKUs quickly & cost efficiently.

The InsightCross-promotional opportunities with movie studios provide a vehicle to creatively interact with consumers and create an emotional connection with the target. Leveraging the popularity of relevant and trusted third party assets with a time sensitive promotion drives incremental category sales.

The Result Saving time and money. By managing and executing every step in the project from the concept phase to product photography, licensor approval to production, we are able to reduce the overall production schedule saving valuable time and considerable cost.

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The Solution Lundmark Advertising + Design has coordinated the implementation and production of licensor packaging for projects with DreamWorks, Universal Studios, Paramount Pictures, Warner Brothers Entertainment, Hasbro and Marvel. Each project is unique, but typically involves implementing assets across multiple SKUs and packaging formats, product photography & retouching, color mockups submitted to the licensor for approval, press checks and final production coordination.

Hostess Packaging - Licensed Properties

CASE STUDY

W W W. L U N D M A R K A D V E R T I S I N G . C O M 10 4 W E S T 9 T H S T , S U I T E 10 4 . K A N S A S C I T Y, M O 6 410 5 T : 816 - 8 4 2 - 5 2 3 6

The Challenge Effectively and cost efficiently coordinate, produce and seamlessly execute promotions and manage brand assets with a large organization servicing thousands of retailers across the nation.

The InsightIn-store promotions & P.O.P. displays activate incremental sales and gain valuable retail real estate. The coordination, production and execution requires thoughtful preparation, outstanding field communications and a solid execution system.

The Result Since the implementation of the Web based system, compliance for in-store promotional activity has increased and communications with the Sales organization has improved dramatically. The system originally developed for a single brand is now being implemented for all company brands.

The Solution Lundmark Advertising + Design developed a Web based system designed to efficiently execute in-store marketing promotions and manage brand assets. The system was built in coordination with Sales and Marketing ensuring both organizations objectives were achieved. The system allows the Sales organization the ability to easily access promotional information and assets as well as order support materials from in-store P.O.P. displays to on demand coupons - quickly and cost effectively.

Hostess Brands Promotions & Brand Asset Management Web Site