Logo Design

Why do you need a logo?

• Starting a new business

• Introducing a new product range or service

• Changing the business name

• The nature of your current business has changed

• Updating or rebranding because your current logo is a little outdated or ‘old-fashioned’

• Wanting to make it easier for consumers to identify your product or business

• Needing to differentiate your business or product from similar businesses or products in the marketplace.

Logos help to:

• increase customer trust in the products or services you offer

• make it easier for customers to remember you

• illustrate the products or services that you offer

• retain customer loyalty.

The brand value generated can increase the value of the company should you ever wish to sell it on.

An effective logo is:

Simple

12

Memorable

3

Timeless

4

Versatile

Appropriate

5

The Design Process

BRIEF RESEARCH

SKETCHINGAND

CONCEPTUALISINGREFERENCE REFLECTION REVISION

SDELIVER

YSUPPORT

Brand Guidelines

Logos we’re proud of…

Logos we’re proud of…