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Product Design project to cheer people up in recession that led to the creation of the first 'little man paperclips'
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Let’s all cheer upDesigning for recession
The brief
THE BRIEF
The brief
The brief
The brief
The UK is in a recession. Individuals are concerned about their homes, their jobs and their finances. Design an object that will make people happier and optimistic about the future.
The brief
THE BRIEF
The brief
The situation
The brief
The brief
THE BRIEF
The brief
The response
The brief
Research & PositioningDesigning for recession
www.suck.uk.com
Products with personalityThe work of SuckUK
www.alessi.co.uk
Products with personalityThe work of Alessi
www.doyoupoken.com
Products with personality Making connections with Poken
Encouraging optimism
www.theoptimistconspectus.com
Encouraging optimism
www.wefeelfine.org
Encouraging optimism
www.see-the-opportunity.com
What makes us happy?
www.ted.com
Three “Happy” Lives
The pleasant lifeHaving as many pleasures as possible
The Good Life (engagement)Flow. Losing yourself in your work and activities
The Meaningful lifeIn service of something larger than yourself
“Have a beautiful day”Design the perfect day
“The Gratitude visit”Write a 300 testimonial to someone who has changed your life for the better. Visit them and read it to them.
“Fun vs Philanthropy”Helping other people provides longer lasting happiness
Three elements - work, play and love
What makes us happy?
www.ted.com
Happiness is synthesised
No matter the outcome of an event, our happiness is not affected
We basically convince ourselves that whatever happened was for the best.
Natural happiness - what we get when we get what we wantedSynthetic happiness - what we make when we don’t get what we wanted
Not getting what we want could make us just as happy as getting it!
Reduced freedom of choice actually helps us synthesise happiness
Our longings and our worries are overblown because we have the capacity in us to manufacture our own happiness.
What makes us happy?
www.ted.com
Flow
After a certain level, additional money does not make you any happier.
Pleasure and lasting satisfaction comes from activities that bring about a state of “flow”
Losing yourself in an activity
How does it feel to be in flow?-completely involved in what you are doin-A sense of ecstacy. Of being outside of everyday reality-great inner clarity-knowing that the activity is doable-a sense of serenity-timelessness-intrinsic motivation
Recession related products
Using humour to deal with crisis
Relevant design
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Observation Happy people in London
friendship
escape
entertainment
surprise
Observation Commuting
tiring
grey
mundane
crowded
Observation work
mundane
grey
clutter
Design direction What do I want the product to do?
Entertain
make people smile
help people be more optimistic
Find ways of making daily actions more entertaining and enjoyable.
What areas of our lives can be improved?
homecommutework
Concept generationDesigning for recession
Concept generation
Concept generation
Concept generation
Concept generation
Concept generation
Concept presentation: cheering up the home
A microwave that lets you record messages for each other
Concept presentation: cheering up the office
Concept presentation: cheering up the tube
Technology exists to programme LEDs
Design direction
Paperclip chosen for development given the time constraints and its simplicity.
Visited a shop with the product
Response:“It looks nice but it’s all about the packaging”
Direction of development:Improve the presentation of the product
Concept developmentDesigning for recession
Packaging research
Packaging objectives
Present the product so customers ‘get it’low costprevent theft of productmaximise salesdoesn’t add too much time to the production processMinimal environmental impact
Branding
Branding
Initial packaging ideas
Packaging development
Final packaging
Final packaging
Final packaging
Technical specification
Laser cut 1mm Black styrene
EPS file provided to the laser cutter
The result
