Lavacon: UX for Content Strategists and Technical Writers

  • Published on
    01-Dec-2014

  • View
    1.116

  • Download
    1

Embed Size (px)

DESCRIPTION

A presentation breaking down how Content Strategists and Technical Writers can get involved in the greater User Experience process.

Transcript

  • 1. @Speaker #LavaCon UX for Content Strategists and Technical Writers Patrick Neeman Director of Product Design, Apptio @usabilitycounts www.usabilitycounts.com Troy Parke Associate UX Director, Disney @uxhow www.uxhow.com
  • 2. @usabilitycounts @uxhow #lavacon The Speakers Troy Parke Associate Director of UX, Disney Parks and Resorts Drinks Diet Coke Patrick Neeman Director of Product Design, Apptio Drinks Whiskey
  • 3. Why is your job going away? @usabilitycounts @uxhow #lavacon
  • 4. The concept of good enough @usabilitycounts @uxhow #lavacon
  • 5. @usabilitycounts @uxhow #lavacon Smaller teams have to wear more hats
  • 6. Companies outsource technical documentation @usabilitycounts @uxhow #lavacon
  • 7. @usabilitycounts @uxhow #lavacon The new metric: as few words as possible
  • 8. Were getting better at software design @usabilitycounts @uxhow #lavacon
  • 9. @usabilitycounts @uxhow #lavacon
  • 10. @usabilitycounts @uxhow #lavacon Technical writing wont be gone until the last writer dies, but it will be curious to see what happens with the field as we move into a world where intuitive design implies a manual-less existence. Jared Spool Where Did Technical Writing Go? (May 2007) http://www.uie.com/brainsparks/2007/05/16/ where-did-technical-writing-go/
  • 11. Where can you make an impact? @usabilitycounts @uxhow #lavacon
  • 12. The Competencies of User Experience User Research and Analytics Understanding the users through observations and data @usabilitycounts @uxhow #lavacon Content Strategy Planning for the creation, delivery and governance of usable content Information Architecture Organizing information in a product or website in a usable way Interaction Design Designing interactive behaviors with a specific focus on their use Visual Design Designing the visual qualities in an aesthetically pleasing way Front End Development Building the interactive behaviors to be used by the end user http://www.nickfinck.com/blog/entry/ux_career_progression_finding_a_niche_building_a_personal_brand/
  • 13. What You Could Be Doing Now User Research and Analytics @usabilitycounts @uxhow #lavacon Content Strategy Information Architecture Interaction Design Visual Design Front End Development
  • 14. Exercise @usabilitycounts @uxhow #lavacon
  • 15. Questions What kind of work do you do? Who do you work with now? Do you produce content? @usabilitycounts @uxhow #lavacon