Katie Boyd - Want Case Study

WantCase Study

Katie Boyd

Saturday, October 12, 13

Want

Bird Necklace$125.00

Circle Scarf$46.00

Silver Ring$350.00

Stacked Rings$55.00

Want is an app for people who want to save and share products. Want allows users to save product details, organize products into lists, and share lists with friends. Unlike the Amazon App, Want allows you to save any product ever, whether it’s available in store or online.


The ChallengeCreate a simple mobile app to make it fast and easy for people to save products to their phone while in stores.

The ProcessAfter conducting user interviews with six people who often shop in stores and online, I discovered the core problems a user deals with when trying trying to remember a product while in a store. From this research, I created personas, scenarios, and developed a list of all the necessary functionality for the app.


Personas


BackgroundOlivia is an studio assistant at an art gallery in Chelsea. She was born in London, and moved to New York City after her 19th birthday. She currently lives in Brooklyn, where she frequently shops at small boutiques, thrift stores, and flea markets. She loves to find unique and one of a kind products. When shopping, Olivia usually takes the boutique’s card or a photograph in order to remember product for later.

FrustrationsShe often loses the retailers business card very quickly and she has over 600 photos in her photo stream so she rarely goes back in order to find a specific photograph. She is frustrated by being unable to remember where the store was and what it was called.

“It’s somewhere in Soho, but I don’t know where.”

GoalsOlivia wants to easily remember the items that she would like to purchase and the location of the stores where she found them.

Olivia KnightThe Vintage Shopper

Age: 24

“Dear God, I love a good vintage store.”


“I have to be explicit about exactly what I want.”

Noah SterlingThe Sharer

Age: 22

BackgroundNoah was born and raised in a small town in New Jersey. He recently moved to New York to pursue a career in Software Engineering, but he often visits home and maintains close relationships with his entire family. Noah loves to browse online and in stores for products for himself and his family members. He makes notes in his phone about things that he wants and great gift ideas for people in his life.

FrustrationsNoah’s family often gives him gifts that he doesn’t want and will never use. Noah is also frustrated when he forgets great gift ideas that he had for his family.

GoalsNoah wants his family to get him things he will use and he wants to remember his own gift ideas for them.


“If I still want it after three months, then I’ll get it.”

Zoey SummersThe Contemplator

Age: 30

BackgroundZoey is a kindergarten teacher that lives and teaches in Sunnyside, Queens. She spends a lot of time reading and thinking about a purchase before she makes it. Her purchases are usually months in the making, she reads articles and reviews and then she thinks about the information for a while before making a decision.

FrustrationsZoey likes to save products for a long period of time, but often when she does decide to buy the product she is unable to find it again.

GoalsZoey wants to be able to think about a purchase and not be concerned about whether she will be able to find the product information later.


Scenarios


After creating personas, I created user scenarios in which the Want app helped them to meet their goals. The scenarios helped me to established the following user journeys.

Set Up and First RunSigning upAdding their first productAdding friends

Core Product ExperienceAdding productsCreating listsSharing listsViewing friend’s lists

Opportunities IdentifiedUsers needed to be able to add and organize products while they are on the go.


Design Iterations


First Iteration

MethodI created a paper prototype in order to tested a fixed navigation menu and key features with users.

FindingsUsers confused icons for different actions. Users were able to move relatively quickly through tasks once they were past the navigation menu.

Opportunities IdentifiedThe navigation relied heavily upon icons that were not clear to users.


Second IterationCarrier 12:00 PM

My Items +Bird Necklace$125.00

Leather Boots$175.00

Silver Ring$ 62.00

Carrier 12:00 PM

Add Details DONE<

Product Name

Cost

Location

Website

Desc

List

Carrier 12:00 PM

Scan barcode or take photograph.CANCEL

MethodI created digital wireframes and tested a hamburger navigation menu with users.

FindingsUsers were able to easily find the navigation. Users found navigation terms more helpful than icons.

Opportunities IdentifiedAn off screen, but descriptive navigation is more helpful to users for the Want app than fixed navigation that relies heavily on icons.

Carrier 12:00 PM

My Items

My ListsFriends

Profile


Third Iteration

MethodI streamlined the designs to create a simpler interface and consolidated multiple actions into single screens.

FindingsUsers moved quickly through individual tasks. Users were able to navigate easily between different tasks.

Opportunities IdentifiedThe users were able to complete their tasks quickly and easily with very little hesitation.

Scan barcode or take photograph.

Save New ItemWant


Circle Scarf$46.00

Silver Ring$350.00

Stacked Rings$55.00

Price

Add Location

Choose List

Add Details Done

Product Name

Website

Noah Sterling

Noah's Lists

Birthday ListPublic


Want


Leather Oxfords$175.00

Circle Scarf$46.00

Stacked Rings$55.00

Want

Home

My Lists

Profile

Friends

Want


Circle Scarf$46.00

Silver Ring$350.00

Stacked Rings$55.00

Scan barcode or take photograph.

Save New Item

Costs

Add Location

Choose List

Add Details Done

Product Name

Website

Key Screens

Home Save New Item Add DetailsNavigation Menu
