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@kaarenhanson @IntuitInc

Kaaren Hanson, Moving the Needle, WarmGun 2013

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Page 1: Kaaren Hanson, Moving the Needle, WarmGun 2013

@kaarenhanson @IntuitInc

Page 2: Kaaren Hanson, Moving the Needle, WarmGun 2013

@kaarenhanson @IntuitInc

Page 3: Kaaren Hanson, Moving the Needle, WarmGun 2013

they don’t really get design

@kaarenhanson @IntuitInc

Page 4: Kaaren Hanson, Moving the Needle, WarmGun 2013

@kaarenhanson @IntuitInc

Page 5: Kaaren Hanson, Moving the Needle, WarmGun 2013

@kaarenhanson @IntuitInc

Page 6: Kaaren Hanson, Moving the Needle, WarmGun 2013

Get this s&%t out of my office

@kaarenhanson @IntuitInc

Page 7: Kaaren Hanson, Moving the Needle, WarmGun 2013

@kaarenhanson @IntuitInc

Page 8: Kaaren Hanson, Moving the Needle, WarmGun 2013

Eeyore just brought us another

f%#@gbook.

Page 9: Kaaren Hanson, Moving the Needle, WarmGun 2013
Page 10: Kaaren Hanson, Moving the Needle, WarmGun 2013
Page 11: Kaaren Hanson, Moving the Needle, WarmGun 2013

share an experiencethat delighted you

@kaarenhanson @IntuitInc

Page 12: Kaaren Hanson, Moving the Needle, WarmGun 2013
Page 13: Kaaren Hanson, Moving the Needle, WarmGun 2013

help them feel it

@kaarenhanson @IntuitInc

Page 14: Kaaren Hanson, Moving the Needle, WarmGun 2013

scavenger hunt

@kaarenhanson @IntuitInc

Page 15: Kaaren Hanson, Moving the Needle, WarmGun 2013

theydon’tknowwhatto do

@kaarenhanson @IntuitInc

Page 16: Kaaren Hanson, Moving the Needle, WarmGun 2013

@kaarenhanson @IntuitInc

Page 17: Kaaren Hanson, Moving the Needle, WarmGun 2013

design for delight

@kaarenhanson @IntuitInc

Page 18: Kaaren Hanson, Moving the Needle, WarmGun 2013

execs job:stayoutof the way

@kaarenhanson @IntuitInc

Page 19: Kaaren Hanson, Moving the Needle, WarmGun 2013

they lovemeasures

Page 20: Kaaren Hanson, Moving the Needle, WarmGun 2013

ratios

@kaarenhanson @IntuitInc

Page 21: Kaaren Hanson, Moving the Needle, WarmGun 2013

23%

30%

20%

predictions

Delight accounts for ~75% of the variancein Net Promoter Score

@kaarenhanson @IntuitInc

Page 22: Kaaren Hanson, Moving the Needle, WarmGun 2013

lessonslearned

@kaarenhanson @IntuitInc

Page 23: Kaaren Hanson, Moving the Needle, WarmGun 2013

createvisceral experiences

@kaarenhanson @IntuitInc

Page 24: Kaaren Hanson, Moving the Needle, WarmGun 2013

give execsa job

@kaarenhanson @IntuitInc

Page 25: Kaaren Hanson, Moving the Needle, WarmGun 2013

lean intonumbers

@kaarenhanson @IntuitInc

Page 26: Kaaren Hanson, Moving the Needle, WarmGun 2013

@kaarenhanson @IntuitInc