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EICHOLTZ joyce ART DIRECTOR DESIGNER LEADERSHIP Contribute constructive criticism to achieve successful designs Build strong teams through communication CREATIVITY Translate brand strategy into effective campaigns Develop & execute dynamic design for print, email, web, television 15+ years professional design EXPERIENCE Able to present creative ideas & influence decision-making process [email protected] 425•868•4817

Joyce Eicholtz portfolio

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Specializing in marketing communications. Building awareness for your product and sales for your bottom line. Working in a collaborative environment with marketing, technical, product and sales managers to produce an effective and consistent visual solution. Creatively promoting your brand so that the entire organization can embrace and communicate it.

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Page 1: Joyce Eicholtz portfolio

EICHOLTZjoyce

A R T D I R E C T O RD E S I G N E R

L E A D E R S H I P

Contributeconstructive criticism to

achieve successful designs

Buildstrong teams

through communication

C R E A T I V I T Y

Translate brand strategy into effective campaigns

Develop & execute

dynamic design for print, email, web, television

15+ yearsprofessional design

E X P E R I E N C E

Able to present creative ideas & influencedecision-making process

J O Y C E @ J O L T G R A P H I C S . C O M4 2 5 • 8 6 8 • 4 8 1 7

Page 2: Joyce Eicholtz portfolio

Krispy Kreme was looking for a way to drive sales at the point-of-purchase.We worked with the marketing team to promote seasonal themes with in-storesignage and window graphics as well as produce preferred customer incentive materials.

Page 3: Joyce Eicholtz portfolio

Apptis is a technology solutions provider and system integrator that experienced considerable growth through acquisition. The company needed to consolidate the existing and new entities into one cohesive organization with one voice. In the course of a few months, the consulting team helped rename and launch the new company. Apptis had brand recognition in a small sector, so leveraging elements of the former brand was key. Identity work included development of the logo, corporate identity package, web site and a variety of collateral and sales pieces.

Page 4: Joyce Eicholtz portfolio

Skadaddle Media is a creative agency based in the San Francisco Bay Area. The company’s primary focus is to work with clients looking to connect messages to the ever-growing (and ever-changing) parent, mom, dad and family marketplace. The team was tapped to bring the Skadaddle brand to life. The strategic approach included an emphasis on the company’s creative bent and connection with its target market without being perceived as too whimsical. The resulting circle mark logo was embraced by the company with applications ranging from business papers and promotional material to a revamped web site.

Page 5: Joyce Eicholtz portfolio

Launching the brand for Lakeside Community Healthcare included development of print, direct mail, radio, internet advertising, television and internal communications.

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Jacobs Broel is an independent asset management rm that was looking to refresh their web presence. Our team came up with a clean, easy to navigate design and organized the complex content into a story that is more appealing for the user. We also incorporated a secondary portal within the site to accomodate the new value fund that was being launched. Work was completed on time and within original budget constraints.

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Shanti Yoga Studio, based in Whitesh, MT is a practicing yoga studio as well as a teaching studio. Weworked on developing the new teacher training program materials for the studio as well as incorporatingthe look into some promotional pieces for the practicing studio.

Page 8: Joyce Eicholtz portfolio

Brink Property Management came to us looking to stream line their pieced-together existing site into a well organized portal for tenents, renters and employees. The site is much easier for everyone to use and directs many different audiences to the right place quickly.

Page 9: Joyce Eicholtz portfolio

Runners Granola is a new product entry in the healthy snack arena. The team designed and developed an ecommerce site so the company could sell its product online. Runners Granola’s personal, environmentally conscious brand message drove development of the style for the site and helped launch this made-to-order niche product.

Page 10: Joyce Eicholtz portfolio

Comprehensive corporate identities, logos, event identifiers...we’ve designed them.

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Advertisements

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Packaging identity samples.

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Storyboards

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Infographics

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