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Joyce explores future technologies by studying the changing role of mobile interaction in people’s relationships, communication behavior and values systems. Leading multi-functional teams, Joyce helps create real business value with innovative new product categories that solve unmet needs and combine customer desirability, technological feasibility, and business viability. Her background spans innovation consulting, emerging technology, behavioral research, trend forecasting, financial analysis, fashion and art.
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JOYCE CHOU DESIGN STRATEGISTBRINGING TOGETHER RESEARCH, BUSINESS, AND DESIGN
310. 804. 9183 | [email protected] | Seattle WA
Thought leadershipDesign Research Conference Speaker | 2010 Competition Winner
IIT Institute of Design Teaching Partner | Rapid Prototyping class
IXDA / AIGA Workshop Leader | “Touch and Beyond: New Forms of UI”
Eyebeam Art + Technology Center Research Partner | Digital Day Camp
NC State Lecturer | Mobile Interaction Design class
Cisco brown bag speaker | Women in technology
Guangzhou University Teacher | Cross-cultural business course
T-MOBILE CREATION CENTER | CUSTOMER INNOVATIONS PRODUCER DESIGN STRATEGY LEAD FOR UX RESEARCH Seattle, Washington; September 2008 – present-success story- 3 patents pending and 1 LE market launch
build and implement T-Mobile USA’s open innovation programdevelop product concepts that explore future opportunity areaslead multi-functional teams to create seamless user experiences ensure organizational buy-in with socialization across business silos create collaborative processes for ideation on new products and servicesuse ethnographic research methods customer insights and unmet need areasdemonstrate compelling experiences to enroll C-level executives and OEM partners
Education
Columbia UniversityNew York City, New York (2001)B.A. Cultural Anthropology
University of London; SOASSemester abroad (2000)
Guangdong UniversityGraduate research; professor (2002)
UCLA Finance and AccountingCFA Level 1 series (2004)
Skillsspeak. Workshops | Facilitationideate. Products | Servicesanalyze. Qual | Quant strategize. R&D | Marketingpresent. Pitches | Lecturesforecast. Trends | Budgetstrain. New hires | Internal teams compute. .ppt | .doc | Adobe CScommunicate. Chinese | Spanish
DES
IGN
THE METROPOLITAN MUSEUM OF ART | INTERN New York City, New York; September 2000- May 2001Assisted graduate students in the Watson art history archives
W MAGAZINE | ASSISTANT TO PHOTO STYLIST New York City, New York; Summer 1999Styled fashion shoots for photographer Stephen Klein
BUSI
NES
S ROXBURY CAPITAL MANAGEMENT | ASSOCIATELos Angeles, California; June 2004 – June 2005Maintained projection models with $4 bil under mgmt and managed SRI research
GUANGFA SERCURITIES LTD. | GLOBAL M&A INTERN Guangzhou, China; September 2000- May 2001Conducted industry and compliance research for private equity opportunities
RESE
ARCH
LIEBERMAN RESEARCH WORLDWIDE | MANAGER Los Angeles, California; October 2006 – January 2007Directed and analyzed market research and segmentation projects
LOOK-LOOK INC. | TRENDSPOTTING RESEARCHER Los Angeles, California; October 2005 – October 2006Created new qualitative market research alternatives oriented toward young adults
RAND CORPORATION | RESEARCH ASSISTANT Los Angeles, California; January 2004 – June 2004Gathered data on adolescent behavior for a National Institutes of Health (NIH) project
JUMP ASSOCIATES | DESIGN STRATEGY CONSULTANT San Mateo, California; January 2007 – August 2008 -success story- ‘HP Attach’ initiative Q408, 14% Revenue lift
recommend growth opportunities for Fortune 500 clientsdesign infographics and frameworks to communicate actionable solutionsidentify user-centered needs across human factors, business and designfacilitate ideation across business teams to align on innovation strategycreate workshop and teaching materials to foster cultures of innovation