Are you going to try and tell me you don’t know about them?

By: Morgan McGregor

History

• Created in 1983 by Jimmy John Liataud• “kept it simple” with his perfected bread• First served soda with no ice- (couldn’t afford an ice machine?!)• Gave out free sandwiches to college kids for promotion– and it

worked!

Goals

Customer satisfaction Delivery =FAST

Catering offered

Freshly baked bread andfreshly cut meat DAILY

“Make a deal, keep a deal”

No excuses!

Only the bestfor the best…

New Theme?

• Keep consumers interested

• Attention grabbing• Self confidence boost• Truth in the statement

“Only the best for the best”

Innovative and fun!

• Built on entrepreneurship • Already on top of it’s social media game!

Jimmy Johns is already on:

There is more out there!

• Find past and present colleagues and classmates quickly. LinkedIn makes staying in touch simple.

• Your network is full of industry experts willing to share advice.

• The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business.

Join LinkedIn

There is more out there!Maximize your SEO

• SEO: Search Engine Optimization• This increases your company’s traffic through internet search!• Using keywords or Google Adwords• Move up on the list! When your brand is searched AND any words

associated to it: fast, fresh, delivery, happy, food, best!

There is more out there!Monitor your competition

Do this using any means necessary:

Blogging

News Sales

Word of MouthReviews

Stay one step aheadof your competition!

Turn the old into new

• First store = $200 monthly rent

• Now over 1000 stores!• Jump on new

opportunities! Don’t let them pass you by!

• Open in other countries! Make Jimmy Johns world wide– the world will thank you for it.

Metrics of success

Budget