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Guide Thru the Creative Process

Jesse Thomas Design - Guide Thru the Creative Process

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Page 1: Jesse Thomas Design - Guide Thru the Creative Process

Guide Thru the Creative Process

Page 2: Jesse Thomas Design - Guide Thru the Creative Process

Guide Thru the Creative Process

Page 3: Jesse Thomas Design - Guide Thru the Creative Process

Guide Thru the Creative ProcessThis guide is for creatives and non-creatives alike. This process leads to the right design for any project.

This is a process for:

• Logos

• Advertisements

• Web Pages

• T-Shirt Designs

• Product Packaging

• Fortune Cookie Inserts

• Submarine Manual Covers

• Any other design project

Feel free to print this off and write on it. Space is provided for your own creative project.

Page 4: Jesse Thomas Design - Guide Thru the Creative Process

The AUDIENCE Includes…

Your goal is whatever you expect to get out of it. Inform, engage, sell, collect, etc. Specific is terrific.

Who are you trying to reach? Age, gender, profession, location, etc.

The GOAL is…

Page 5: Jesse Thomas Design - Guide Thru the Creative Process

This is the core message you are trying to convey. Not a headline but the one idea you want people to walk away with.

The MESSAGE is…

The ELEMENTS that must be included are…

Elements could be contact info, branding

elements, specific words, pricing, etc.

Anything that needs to be included before

the design is complete.

Page 6: Jesse Thomas Design - Guide Thru the Creative Process

Download the whole process for FREE at

JesseThomasDesign.com

© 2016 Jesse Thomas Design LLC