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Ixda bloomington feb 23 2015

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Studio DPopup Studio: Lhasa, Tibet

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Erez Kikin Gil | Senior Design Manager, Microsoft

In  the  last  *ifteen  years,  the  context  we  have  been  

designing  productivity  experiences  for,  has  changed  

dramatically.    

!

New  generation  of  users,  the  Digital  Natives,  are  

becoming  a  dominant  force  in  the  work  place.  These  

changes  present  a  cultural  shift.  A  shift  that  should  evolve  

the  nature  of  productivity  experiences,  so  they  could  *it  

the  new  user  needs,  take  advantage  of  the  new  context,  

technical  affordances,  and  productivity  opportunities.  

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Erez Kikin Gil | Senior Design Manager, Microsoft

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Erez Kikin Gil | Senior Design Manager, Microsoft

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Erez Kikin Gil | Senior Design Manager, Microsoft

“What  you  see  is  what  you  mean.”

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“Starting with an apology.”

“Not setting the stage properly.”

“Giving the real estate tour.”

“Taking note.”

“Talking about how hard your worked.”

Asking “Do you like it”?

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http://interaction15.ixda.org/

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Discover, Try and Buy

- Meet users where they are. - Show, don’t tell. - Create a seamless transition from “try” to “buy.”

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Get Started

Invite users in and show them what they can do.

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Everyday Use

Users should get personal value every time they interact with your product.

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Manage & Upgrade

Upkeep and receiving the newest improvements should be as elegant and predictable as using the product every day.

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Leverage & Extend

Everything wants to be mashed up. Each part of your offering should be available as an API.

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Get Support

Support users in the ways they want to get help. Expand their knowledge and encourage them to share it.

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