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Intuitive Navigation within AirportsAndrew Cave - [email protected] Blackler - [email protected] Popovic - [email protected] Kraal - [email protected]
PAS Lab, QUT, Brisbane, Australia - paslab.com.au
Passenger navigation
Why is this important?
Get to the correct boarding gate on time
So you can catch the flight
...But it is not always easy
Getting to the plane
There are a number of activities to complete at International terminals
Activities and locations can vary between airports
Arrive at airport Check-in Security Customs
Reta
il Boarding gateRe
tail
Components of navigation
Why do some passengers navigate easily while others have difficulty?
Look at intuitive navigation...
The Navigator
- Physical abilities- Cognitive abilities
The Environment
- Physical elements- Spaces- Information
Intuitive NavigationWhat is intuitive navigation?
Fast, semi-conscious / non-conscious decisions that are often correct
This is enabled by prior experience
In the airport context, most people do not fly frequently
Intuitive Navigation within Airports
Questions:
What familiarity do people have with airports?
and
How does this affect their ability to intuitively navigate?
Methodology
Used eye tracking glasses at Australian International Airport
30 participants
Navigate through to the boarding gate
Video and talk aloud protocol
Questionnaire to determine Airport Environment Familiarity (AEF) score
Data Analysis
Video was imported into Observer software for analysis
Coding scheme developed to examine how people navigate
Intuitive
Partially Intuitive
Not Intuitive
Focussed
UnfocussedSearch
Assessment / Acquire
Information
Intuitive
Partially Intuitive
Not IntuitiveGoing / Doing
Visualisation of results
Very experienced participant
Inexperienced participant
4 min
7 min
Start To Security Point
Start To Security Point
Results
Examine 4 results examining AEF score with regard to:
% of overall time spent in Going / Doing
% of time spent intuitively navigating in Going / Doing
% of overall time spent in Search
% of time spent intuitively navigating in Assessment / Acquire information
Overall time spent in Going / DoingSignificant positive correlation (r=.597, p<.01)
Search
Assessment / Acquire
Information
Going / Doing
% of time spent Going/ Doing intuitiveSignificant positive correlation (r=.534, p<.01)
Search
Assessment / Acquire
Information
Going / Doing
Overall time spent in Search
Significant negative correlation (r=-.458, p=<.05)
Search
Assessment / Acquire
Information
Going / Doing
% time spent in Assessment intuitiveSignificant positive correlation (r=.775, p=<.01)
Search
Assessment / Acquire
Information
Going / Doing
Findings summary
Difference found between inexperienced and experienced passengers
Opportunity to improve navigation of inexperienced passengers
- reduce search time- increase intuitive navigation
Inexperienced participant
Very experienced participant
Conclusion
Next step is to examine the elements in the environment that people use to intuitively navigate
This research has applied outcomes as well as new methodology
Intuitive Navigation within Airports
Thank you for your attention
Questions?
Email: [email protected]: @AndrewCave
People and Systems (PAS) Lab www.paslab.com.au
