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What defines user experiences, why designing to improve experiences is important, and how to get started. Presented at Untangle the Web October 2014, at Google Campus.
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Introduction to User ExperienceNeil Dawson Senior User Experience Designer at Cyber-Duck @neildawson
What is user experience?
The Elements of User ExperienceJesse James Garrett
Surface plane
Skeleton plane
Structure plane
Scope plane
Strategy plane
jjg.net/elements/pdf/elements.pdf
The Disciplines of User ExperienceDan Saffer
kickerstudio.com/2008/12/the-disciplines-of-user-experience
The User Experience HoneycombPeter Morville
Why should we care about UX?
Every $1 spent on UX can save $10 to $100upassoc.org/usability_resources/usability_in_the_real_world/roi_of_usability.html
Register
uie.com/articles/three_hund_million_button
Continue
uie.com/articles/three_hund_million_button
Great experiences breed customer loyaltyslideshare.net/spushnik/the-value-of-user-experience-from-web-20-expo-berlin-2009-presentation/107
Second quartile
Third quartile
Fourth quartile
First quartile
Likelihood to consider another purchase from provider compared to industry average
Reluctance to switch business away from provider compared to industry average
6.0%2.1%
-3.0%
-8.9%6.8%
1.1%
-4.0%
-11.2%
North American Technographics customer experience online survey Q3 2007
Focus on the user and all else will follow.”
“
google.com/about/company/philosophy
How can we improve user experience?
Stakeholder interviews
User testing
Card sorting
Personas
Who should be responsible for UX?
UXPA UK Salary Survey 2013
Human comp interaction 30%
Info or library systems 5%
Interaction design 8%
Ergonomics 3%
Visual design 13%
Computer science 13%
Media studies 5%
Social sciences 7%
Arts 2%
Other sciences 5%
Psychology 6%
Human factors eng 2%
Business admin 1%
Engineering 1%
Everybody is responsible for UX
Resources
The Elements of User ExperienceJesse James Garrett
The Design of Everyday ThingsDonald A. Norman
Introduction to User ExperienceNeil Dawson Senior User Experience Designer at Cyber-Duck @neildawson
