INTRODUCTION TO THE LA DESIGN COMMUNITY

@heykluge

We’ll cover

● Design landscape through the lens of a boutique design agency

● Design Personas● Community landscape with the help of The Noun Project’s

Geremy Mumenthaler

All links available at slideshare.net/heykluge

Other talks worth viewing

● Huge did the previous version of this talk and it’s fantastic● Will try our best not to overlap● Sam Teller from LaunchPad LA posted his great talk on Intro

to Startup Community and it’s a great resource

ConsultingBusiness Planning

Fund Raising

LMU - BusinessTough Mentorship

Strategy

A Little About Me

_Tutored by_ _a Philosophy Professor_ _for 7 years_

++Philosophy Business Design

Interactive UX Design

VisualDesign

Content

BrandDesign

StrategyCross-functional design team moving business objectives forward with design

Different Designers for Different Problems

Visual / UIResearch

BrandProduct

Packaging Interactive

User ExperienceIllustration / IconsMetrics

PrintContent Strategy

Facilitation

What type of designer are you?

?

SOME PERSONAS

THE SANDY HOOK PROMISE

Persona 1: Alexa

Results-oriented UX Designer

● Comes from production design● Likes working fast● Big technical aptitude● Loves objective reasoning and grounded principles

The situation

After the Sandy Hook tragedy in December 2012, the citizens of Sandy Hook wanted to get a website up fast to get support for their non-profit The Sandy Hook Promise.

● Worked through Christmas

● Launched the website in 2 weeks

● User journeys focused on key call to action: getting pledges

● 30% conversion rate in first day

Currently working on

Results-oriented designer for Carbon 5, assigned full time to a financial company

● Multivariate testing● Testing brand, colors, style● Testing headlines● Building a visual styleguide on HTML/CSS

CHRIST CATHEDRAL

Persona 2: Sarah

Story-based UX Designer

● Comes from the world of editing● Likes to be thorough● Loves complex architectures and stories

The situation● Crystal Cathedral was

purchased by The Catholic Church and renamed Christ Cathedral

● We built a website based on stakeholder goals but the full story was still not cracked

● Sarah addresses the need for story with a “Wiki” approach

Currently working on

Multiple content-driven web sites that need a good story

● Department of Cultural Affairs● AdColony

DELOITTE

The situation

Deloitte came to us to help them launch a new initiative aimed at predicting the future of government in 2020.

● Tons of data. Taxonomy structure was not ready to be visualized.

● Primary role of UX was in visualizing data discrepancies and keeping the UX/UI strategy consistent between multiple stakeholders.

● We got buy-in on a Trends / Drivers model that ultimately changed the structure of the site and the research.

“I love their let's make it work attitude and ability to always keep us completely in the know and aligned.”

-William Eggers-Global Director, Public Sector Research, Deloitte Services LLP

Currently working on

Building a community of designers

● Foster shared processes and collaboration● Learn from each other● Solve bigger problems together

User ExperienceContent Strategy

Product DesignerMetrics / Conversion User Experience

Business Strategy

DESIGN IS ALL ABOUT STRATEGY

Designers must learn who they are and what problems they are better apt to solve in the landscape of the many opportunities available.

COMMUNITY

Education

● General Assembly UX Immersive, generalassemb.ly● LMU M-School, blogs.lmu.edu/mschool● Design for America USC, designforamericausc.com● Design for America UCLA, facebook.com/dfaucla● Art Center College of Design, artcenter.edu● UCLA Extension● Santa Monica College

Regular design meetups

● Crystal Ehlrich: crystalux.net/events● LA UX: lauxmeetup.com● UXPA: meetup.com/UXPALA● NELAUX: meetup.com/NELAUX● UX Book Club: meetup.com/UX-Bookclub-Los-Angeles● AIGA Los Angeles: losangeles.aiga.org● Huge: meetup.com/huge-la● Evenings at the Loft by Kluge: eveningsattheloft.com● LA Axure: meetup.com/Los-Angeles-Axure-Users● LA & Pasadena Web Designers: meetup.com/Los-Angeles-

SGV-Graphic-Web-Designers

Practitioners and organizations supporting the community

● The Noun Project, thenounproject.com● Philosophie, philosophie.is● Iteration Group, iterationgroup.com● JLR Interactive, jlrinteractive.com● The Skool, theskoolrocks.com● General Assembly, generalassemb.ly● Huge, hugeinc.com● Kluge, klugeinteractive.com

Creative spaces in close ties to design community● Blank Spaces, blankspaces.com● Opodz, opodz.com● Coloft, coloft.com● Cross Campus, crosscamp.us● General Assembly, generalassemb.ly● The Reef, the-reef.com

Additional Resources

● The Creative Ham: thecreativeham.com/agencies/los-angeles

● UX Experience Community on Slack designerhangout.co

● LA Museums: museumsla.org● Analysis of Start-up Community: techcrunch.

com/2014/10/08/theres-something-going-on-in-l-a

Questions?@heykluge