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Horn Group announced on 09.21.10 the expansion of its Interactive Design practice -- including new services, sector focus and talent to complement PR. Digital marketing expert David Fausel is joining to lead interactive business development, strategy and operations.
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Introducing Horn Group ID09.21.10
Horn Group
• Digital communications firm founded in 1991
• Specialized in PR and Interactive Design• First to integrate visual communications
and original content with PR• Interactive Design launched in 2003• 100+ projects in ID portfolio• HGID = 20% of agency revenue
What’s New?
• New Services• New Markets• New Leadership
The DetailsVideoBlog PostPress Release
Services and Markets
• Big demand for mobile apps, video & motion– Two eminent launches for iPhone– Video = in-house studios, voice-over, on-location– Motion, infographics, data visualizations– Trademark services: custom web design, identity, design
for print, presentations, advertising
• Breaking out of tech– ID for any company that wants differentiated branding,
visuals or custom web apps– New clients in healthcare, consumer and publishing
New Leadership
• David Fausel, VP of Interactive Business– Responsible for business development, ops and strategy– 15 years in digital marketing for top brands and NY
agencies– Automotive, financial services, leisure & luxury,
technology– Last 6 years at kirshenbaum bond– Panasonic, Diageo, Mohegan Sun, Time Warner– Starts 10.04.10
• Michael Mancusco, VP of Creative Strategy– Responsible design innovation and creative client
strategy– Five year Horn Group veteran
• Reporting to Sabrina Horn
The Team
Creative and Technical Designfor Print, Web, Mobile and Social