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Industrial Design & Interaction Design in 3C IndustryJustin Lee
Why do industrial designers need to know more about interaction design?
1
source: gizmodo, 2009
Product complexity continues to Increase.
2
It is one of the 50 greatest gadgets of the past 50 years.
source: PC World, 2005
“Although I dig their physical styling, I really really really HATE RAZR phones, or most Motorola phones for that matter. Two words: user interface.”
a RAZR user on his phone
source: nutmac, 2006
user journey experiencecu
stom
er lo
yalty
time
online researchrespond to campaign
discuss with friends visit store
purchase
start using it
source: Seeking Alpha, 2007
0%
100%
Apple RIMSanyo LG
Nokia
Samsung Palm
Motorola
Sony Ericsso
n
31%33%35%36%36%44%46%
51%
82%
mob
ile p
hone
sat
isfa
ctio
n ra
ting
(ver
y sa
tisfie
d)bad experience leads low satisfaction.
If user had bad experience, they will never buy again.
cust
omer
loya
lty
time
online researchrespond to campaign
discuss with friends visit store
purchase
start using it
Motorola could never repeat the success of the original RAZR.
source: Seeking Alpha, 2007
0%
40%
Jan, 2005
Oct, 2005
Dec, 2005
Apr, 2006
Jul, 2006
Oct, 2006
Jan, 2007
Apr, 2007
Jul, 2007
Oct, 2007
% o
f pla
nnin
g on
buy
ing
a ne
w M
otor
ola
mob
ile
phon
e ov
er n
ext 6
mon
ths
prod
uct p
erfo
rman
ce
time
level of performance
required by average users
When technology delivers basic needs, user experience dominates.
source: Don Norman, 1998
technology is good enough
I invented the term because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with the system including industrial design, graphics, user interface, the physical interaction, and the manual.
Don Norman on User Experience Design
Beautiful outlooking is not enough.
3
source: Marek Pawlowski, 2008
0%
50%
100%
1980 1985 1990 1995 2000 2005 2010
ratio of screen size to overall interaction area in mobile phones is increasing.
% o
f int
erac
tion
area
occ
upie
d by
the
scre
en
source: petitinvention, 2008
source: petitinvention, 2008
source: Marek Pawlowski, 2008source: petitinvention, 2008
source: blog of technology, 2009
source: petitinvention, 2008
The move from physical to virtual
Interaction design playan increasingly important role
What is interaction design?
Interaction design defines the structure and behavior of interactive products and services.
source: Robert Reimann, 2007
product
contextpeople
task
Exploring the dialogue between products, people, and contexts.
source: Robert Reimann, 2007
Interaction design is not“graphical user interface design”.
You have two voicemail.
To listen new voicemail, press 1.
Who is the user?
source: Steven H. Meyer , 2008
source: NY Times , 2008
In what context?
source: giant ant , 2007
What is the relationship between industrial design and interaction design?
source: Dan Saffer, 2007
behaviorform
Industrial Design Interaction Design
Industrial Design Interaction Design
User Centered Thinking
Context of Use
Ergonomics
Human Factors
Form Factor
Interactivity
Interactive Prototyping
Design Research
reference: David Malouf, 2008
Iterate Form and Behavior Together
source: Kim Goodwin, Designing for the Digital Age ,2009
Concept Map
source: Jon Kolko
Process Flow Diagram
source: Jon Kolko
source: Luna Gasparini , 2009
Scenario
Wireframe
source: Brian McGrath, 2005
source: Brian McGrath, 2004
As far as the customer is concerned, the interface is the product.
Jef RaskinCreator of the Macintosh computer project
Don’t forget...
Help user to achieve their goal.
usability
usefulness desirability
Thank You!
Q&A
Backup Slides
source: Gizmodo, 2009
source: David Court, Dave Elzinga, Susan Mulder, and Ole Jørgen Vetvik, 2009
credit: About Face 3, page 12
credit: About Face 3