Interacting with interaction14

Design by Fire Café 028Louis Hartlooper Complex

Utrecht, 16 September 2013

Interacting with Interaction14

Yohan CreemersYlab designers for interaction

interaction designerYlab designers for interaction

Interacting with Interaction14Design by Fire Café #028

Interaction Design

Design by Fire Conference

chairIxDA Nederland


Interaction14 Conference

co-chairInteraction14



1 April 2012Call for Hosting Interaction14


30 June 2012Call for Proposals Submitted

18 Sept 2012Amsterdam Selected as Host

31 January 2013IxD14 Amsterdam Announced



Facets of the User Experience


"Juicy Salif" Citron squeezer, Philippe Starck

Elements of the User Experience


"Juicy Salif" Citron squeezer, Philippe Starck

Manifestations of the User Experience


Nest – Learning Thermostat


Elements of User Experience



“Think from the center. Design for the edge.

— Andrei Herasimchuk


”



Based on the model of J.J. Garrett

Strategy - Goal

Conference GoalNetworking and educational opportunity for the IxD community


IxDA’s MissionAdvance the professional discipline of Interaction Design

Target groupInteraction DesignersDesign Managers

Attendee needs…

(see next slide)

Strategy - Personas

HendrikCraftsman


SophiaTribista

OliverJob seeker

MikeNetworker

JamesKnowledge sharer

Strategy - Personas

HendrikCraftsman


SophiaTribista

OliverJob seeker

MikeNetworker


Strategy - Personas

HendrikCraftsman


SophiaTribista

OliverJob seeker

MikeNetworker


Strategy - Personas

HendrikCraftsman


SophiaTribista

OliverJob seeker

MikeNetworker


Scope - Requirements

BudgetPositive financial result


Capacity800 people

Must haves3 days of presentations1 day of workshopsa few beers

StakeholdersIxDA communityCo-host Design SchoolsSponsors

Scope - Budget


RevenueConferenceWorkshopsSponsoringGrants

Total revenue

€ 417.000€ 69.000

€ 150.000€ 40.000

€ 676.000

ExpensesConferenceWorkshopsPartiesPlanning

Total expenses

€ 415.000€ 61.000

€ 148.000€ 52.000

€ 676.000

Initial budget estimate

Scope - Planning


#1. June 10, 2013

#2. July 8, 2013

#3. August 19, 2013

#4. September 16, 2013

#5. October 14, 2013

#6. November 11, 2013

#7. December 9, 2013

#8. January 6, 2014

#9. February 24, 2014

Call for Proposals and registration open

Announcement of first two keynotes

3rd keynote and submission reminder

Announcement of 4th, 5th, 6th keynote

Full program and workshops available

Plan your trip to Amsterdam

Communicate social program

Start the conversation

Videos available online

Function - Concept


Languages of Interaction Design

Function – Design principles


#1. Attendee centered

#2. Design Event

#3. Friendly, lively, and enjoyable

#6. Diversity and surprise

#8. Place-specific experience

#5. Head to Tail Schedule

Behavior - Program


Behavior – Program: Keynotes


Peter GreenawayGillian Crampton Smith Dan Rosenberg

Saskia SassenScott McCloud Irene Au

Behavior - Location


Behavior - Location


Behavior – IA Website


Behavior – Wireframes


Behavior – Prototyping interaction


Aesthetic - Logotype


Aesthetic - Branding


Aesthetic – Visual Design


Aesthetic – Graphic Design


“The difference between a good product and a great one are its details.

— Dan Saffer


”

Details?


Details?


“The details are not the details.They make the design.

— Charles Eames


”

Yohan CreemersYlab designers for interaction

[email protected]@ylab

Design by Fire Café 028Louis Hartlooper Complex

Utrecht, 16 September 2013

Interacting with Interaction14