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Value propositions
“People aren’t hearing all the music”Dr. Dre
- Style- Good quality sound- High quality product- Trendy
Distribution channels
- Social media- TV, radio and magazine advertisement- Personal selling- Distributors- Homepage
Costumer relationship
- Beats army (social media community)- Fan promotions- Good costumer service
Beats army
Revenues
- Costumers are paying for the brand, design and image- Costumers are paying for the good sound quality- Costumers are willing to pay a high price- Costumers buy the product in retail stores and online stores
Key resources
- Dr.Dre- Monster inc. technical expertise- Beats brand- Innovation & research studio- Sales people (marketing etc.)
Strategic partners
- Artists and other famous people- HTC- Chrysler- HP- Major stores (wall-mart, best buy)