Inspiring Campaigns

Inspiring Campaigns

Communications and perception/behaviour changing

Waste Not, Want NotRSA Student AwardsLucy Bryan-Smith


Stop Child Abuse Campaign

A powerful series of performances across South America saw living statue street performers acting out the realities of child abuse to a crowd of speechless spectators.The performances, organized by UNICEF as part of their Stop Child Abuse campaign, featured mimes painted all in white, paired as one child and one adult, acting out scenes of violence, aiming to bring awareness to the suffering of abused children.The result of the performances is a series of powerful videos, one for each of the performances, which took place in Buenos Aires, Santiago, Asunción and Montevideo.


Just* - Packaging Designed To Eliminate Packaging

Created for WWF (World Wide Fund for Nature) the concept is wrapped around the idea of replacing plastic bottled household products with “alternative” and natural solutions. No more plastic.“Every day we buy millions of household products that are essentially chemicals in plastic bottles. And, every one of them puts more pressure on our already fragile environment.”All products are packaged in 100% natural and biodegradable paper cartons. No more plastic bottles. Each carton has a die cut front window in the shape of the plastic bottle the chemical product usually comes in. For example, glass cleaner is represented by a squirt bottle shape diecut. Now here’s the kicker...the usual chemical contents of the product have been replaced by nature’s own solution – real lemons for glass cleaner! “Using packaging to change perception our product design reflected the simple, natural and organic nature of our idea and educated people on how to make the switch to a more sustainable alternative.”


The Face of Litter

An environmental group in Hong Kong has gone high-tech in its fight against street littering. It actually collects human DNA from rubbish to recreate the faces of those who left it, believing that public shaming will do a better job than government fines.In a campaign of “putting a face behind the crime,” the group collects cigarette butts, chewing gum and carton cups and makes composite pictures. The genetic material from these things then goes to a laboratory, where scientists use it to predict ethnicity and face shape, as well as eye and hair colour from the samples.The co-founder of the project called “The Face of Litter,” Nissa Marion, told said about the idea “It was wonderful to use such new and innovative technology to promote a message that’s quite important for this region. The campaign is intended to provoke thought, discussion our waste habits, [on] littering, but also just [on] how much we throw away and what we consume on the daily basis,” she said.


If London were Syria

If London Were Syria, titled on YouTube Most Shocking Second a Day Video, is a short film commercial (the YouTube video is 93 seconds) created by Don’t Panic London for Save The Children UK, marking the third anniversary of the Syri-an Civil War. It features a young British girl experiencing the effects of a hypothetical civil war on the streets of London. Everything depicted in the video was based on the factual accounts of children in Syria. The video’s purpose is to depict what life is like for kids as war erupts in their country, in order to bring attention for kids involved in the ongoing Syrian Civil War.The video was shot over the course of two days, and com-bines the second-a-day and photo-a-day video formats, featuring a young girl’s life as it progresses from normal to complete chaos in the course of a year.

No Screen Sunday

A behaviour change and communications campaign that encourages people to eliminate the use of screen-based devices (computers, tablets, mobiles, televisions, etc.) on Sundays and instead engage in offline activities and interact with people face-to-face.

Katie Cadwallader – Previous RSA Award Winner



Love Food Hate Waste

Love Food, Hate Waste is a campaign, launched by the Waste & Resources Action Programme in 2007, with the aim of reducing the amount of food waste in the United Kingdom. The campaign has been promoted and circulated by many green sites. The campaign claims to have already helped almost two million households reduce their food waste, amounting to savings of almost £300 million and stopping 137,000 tonnes of waste going being wasted.


Inglorious Fruits and Vegetables

To fight against food waste, Intermarché, the 3rd largest supermarkets chain in France, decided to sell (30% cheaper) the non-calibrated and imperfect fruits and vegetables: “the inglorious fruits and vegetables”.Intermarché launched a massive global campaign to rehabilitate and glorify them, with print, billboards, TV, radio, PR, and Intermarché’s catalogues and social media platforms. The stores were rebranded “inglorious”, from floor to ceiling, and finally, for people to realize that they were just as good as the others, Intermarché designed and distributed inglorious vegetables soups and inglorious fruit juices.This initiative is a complete success because it’s a win-win-win campaign : consumers get the same quality products for cheaper, the growers get money for products that are usually thrown away and Intermarché increase its business by selling a brand new line of products. The following figures are there to prove it.