Peter Morville's keynote for Internet Librarian International in London.
Text of Inspiration Architecture: The Future of Libraries
1Peter Morville, Internet Librarian International, 2013
4 Design for Discovery Peter Morville & Jeffery Callender Search Patterns
5 I say we fight for and maintain our very long-term and hard- won connection to books and what they represent. Joseph Janes
6 The structural design of shared information environments. The organization, labeling, search, and navigation systems in websites and intranets.
Fragmentation Fragmentation into multiple sites, domains, and identities is clearly a major problem. Users dont know which site to visit for which purpose. Findability Users cant find what they need from the home page, but most users dont come through the front door. They enter via a web search or a deep link, and are confused by what they find. Even worse, most never use the Library, because its resources arent easily findable.
11 1. One Library 2. Core Areas 3. Network Intelligence Web Strategy Library Web Online Onsite National Library Congress (about/for) Copyright Hierarchy top-down Network bottom-up +
12 Interfaces Portal Search Object Set Page Caveats Visual Design Starting Point Wireframes
13Source: Search Patterns (2010) EngineResults ContentQuery CreatorsUsers Interface Goals Psychology Behavior Interaction Aordances Language Features Technology Algorithms Indexing Structure Metadata Tools Process Incentives Search is a Complex, Adaptive System
14 Search Objects Portal FindAbout Discovery Paths Patterns Incentives Users Brand Findable Social Goal Gateway Collection Ask Browse Federated Faceted Fast Give me a fulcrum and a place to stand, and I will move the world. Archimedes
15 Web Governance Board
20 Technology + Pedagogy
21 When I was playing baseball, most of the time I wasnt playing full-scale, four bases, nine innings. I was playing a perfectly suitable junior version of the game...But when I was studying those shards of math and history, I wasnt playing a junior version of anything. It was like batting practice without knowing the whole game. Why would anyone want to do that?
23 The MOOCs must first compete with nonconsumption by meeting demand outside the schools (e.g., developing countries, home-schooling) and then within (e.g., letting students take courses not offered by their district). Later, this self-paced, student- centered model may gain sufficient momentum to become the dominant paradigm.
24 The Architecture of a Class
Regardless of all the time and effort libraries put into providing a variety of research tools and resources on their websites, the literature suggests that students still prefer to start their research using Google or some other form of search engine. It is clear that there is an overwhelming preference for easy to use, familiar search tools that transcend education level, discipline of study, and student demographics. Discovery Layers and the Distance Student Jessica Mussell (2012) 26
27 Strengths Fast, easy, familiar Cross-disciplinary searching Links to citing and related articles
28 Weaknesses No advanced search functionality Limited, inaccurate metadata Inconsistent coverage across disciplines No transparency (coverage, algorithms, usage, monetization) Not customizable or interoperable
Information Literacy 29 Employers claimed that college hires rarely conducted the thorough research required of them in the workplace. At worst, some college hires solved problems with a lightning quick Google search, a scan of the first couple of pages of results, and a linear answer finding approach. I had a new graduate hire who only searched for papers on Google. I said, youre missing things, you need to use PubMed, and he responded, Well, I did this quick search, and thats what I got. But thats not good enough. Project Information Literacy: Learning Curve by Alison J. Head (2012)
30Key Strategic Insights for Libraries, Publishers, and Societies by Roger C. Schonfeld (2010) Faculty rate importance of library roles The academic library is increasingly being disintermediated from the discovery process, risking irrelevance in one of its core functional areas.
32 Federated Bento Box NCSU Stanford Dartmouth Virginia Columbia
33 Aggregated Faceted Cornell Duke McGill Northwestern U. Washington
Gross and Sheridan conducted a usability study that examined how Summon (web-scale discovery) was used for common library search tasks. Summon was positioned as the primary search box on the librarys home page for the study. They found that the single search box was employed for 80% of the assigned tasks. How Users Search the Library from a Single Search Box Lown, Sierra, Boyer (2013) 36
Use of full-text online content dramatically increased in the year following implementation. Librarians found they could focus instruction less on choosing a database or catalog and more on refining a search, research as an iterative process, and other high level search skills. The Impact of Serial Solutions Summon on Information Literacy Instruction Stephanie Buck and Margaret Mellinger (2011) 37
38 Google Google Scholar University Website Library Portal Individual Library Subject (LibGuide) Origin Faculty (Profile, Publications) Course (Course Pack, LMS) Resource (Article, Book) AppsviaAPI Source Borrow Direct (Ivy League) HathiTrust (Shared Repository) Portal (Library Facilities, Services) Catalog (Owned) Databases (Licensed) Institutional Repository WorldCat (Libraries Worldwide) Web (Free, Fee) * source may be path or destination Search as a Service
39 63% didnt use any Internet resources, other than the Guide, to complete their assignment. Embedding LibGuides into Course Management Systems Stephanie Brown (2012) GO History of Science: Nature on Display Search Embeddable Search Widget
40 Underlying Assumptions Espoused Values Artifacts Visible organizational structures and processes (hard to decipher) Strategies, goals, philosophies, justifications Unconscious, taken for granted beliefs, perceptions, thoughts, feelings (source of values, action) Three Levels of Culture
41 Inquiry Learning
42 Information Literacy The ability the find, evaluate, create, organize, and use information from myriad sources and media.
43 INCOMEINCOME INFORMATION LIFE LIFE LITERACY
45 70 percent of humans experience severe back painand in the U.S. this results in tens of thousands of surgeries each year. Theres a secret about MRIs and back pain: the most common problems physicians see on MRI and attribute to back pain herniated, ruptured, and bulging discs are seen almost as commonly on MRIs of healthy people without back pain.
46 Why is Medicine a Mess? Our minds/bodies are complex. Patients want a quick fix. Doctors hate saying: I dont know. The AMA is an advocacy group. Relentless and insidious advertising. Industry-funded research. $2.7 trillion per year.