Design Agency

A closer look into life at a

http://www.firedog.co.uk/

08/04/2023

Firedog Creative

Firedog is an energetic and talented creative agency, set centre stage in London’s Hoxton Square.

Our core skills focus on branding and digital, and in particular, the areas where they meet.

Our clients include The Barbican, The Royal Academy of Engineering and Bouygues UK.

Meet the team...We give you an insight into how accounts and design fits together

The Big Dog: Cliff

Cliff is the original founding partner

and owner of Firedog. He enjoys

spanning all aspects of the agency

remit, both working with clients and

dabbling with the studio crayons.

Cliff says: “Self-discipline has to be very

high for this role – you could just spend all

day sitting on a golf course pretending

to be working...”

The Studio Team...Meet the office team. Ranging from accounts, PR, social media

and the smooth running of the Firedog studio, these roles are

heavily communication-based.

Let’s take a closer look at studio roles...

Hannah: Account Director

The Account Director is essentially the link between the creative team and the client. As Firedog’s Account

Director, Hannah is the main client contact for projects coming

through the studio. She looks after some of the company’s

operations tasks, including new business, company processes and finances.

Hannah says:“In short, I spend half of my time planning and managing projects, the other half of my day is spent with my head

in multi- coloured spreadsheets.”

Lucian: Account Manager

Despite managing his/her own clients, anAccount Manager’s accounts will ultimately

be overseen by the Account Director. Lucian is responsible for managing a range of

clients, which involves much time spent on thephone and in meetings.

Lucian says:“ Working closely with the creative teamthroughout the project is really rewarding,especially when I’m able to add some

ideas intothe mix.”

Cara: Studio Manager

An Office or Studio Manager ensures the smooth running

of the studio – she/he organises and supervises all administrative activities. Cara looks after Cliff’s diary

and undertakes day-to-day admin like invoicing,

purchasing supplies, and arranging away days. She works three

days a week.

Cara says:“A big advantage with this job is that you don’t take it

homewith you ; it’s a stable job that allows some variety,

withoutbeing too stressful.”

Hannah: Social and Media Executive

Hannah is responsible for getting

the word out there regarding Firedog projects. This involves using social media platforms,

co-coordinating the newsletter

and entering the agency for

awards.

Hannah says:“My favourite part of the role

is all the writing that’s involved. It’sgreat to monitor which topicsinterest people!”

The Designers...Meet the designers. This side of the

studio is responsible for the creative

output and ranges from graphic design

and print to web development.

Want to know more about these roles?

Read on...

Lee : Design Director

Design Directors oversee the design of branding and

advertising for a client, ensuring that this adheres to the

client’s requirements. Firedog’s Design Director Lee is

responsible for the overall creative output in the studio.

Lee says:

“I head up the creative team – inspiring, motivating and

harnessing the teams’ creativity to ensure all our work is

as good as it can be.”

Sam: Digital Director

Digital Directors, or Heads of Digital must have in-depth

knowledge of interactive digital marketing, outside of media

planning or buying. As Firedog’s Digital Director, Sam is

responsible for all digital output of the studio. This might be

a new web build or a site re-fresh.

Here are just a few of the sites we’ve either built or refreshed:

Aquaterra: http://www.aquaterra.org/

Vitruvian: http://www.vitruvianpartners.com/

Royal Academy of Engineering: http://www.raeng.org.uk/

Sam says:

“If you cut me, I bleed matrix.”

Ammar: Web Developer

In digital agencies, a Web Developer is

responsible for the design, layout and coding

of a website – how the site works and how it

looks.

Ammar builds and maintains the websites

designed by Sam or Lee.

Ammar says: “My worst nightmare is Internet

Explorer...why does it make everything so

unnecessarily complicated?!”

Ale: Junior Designer

A designer’s role covers a wide spectrum of tasks.

Firedog’s Junior Designer Ale is involved in the studio’s

printed output – this includes posters and books.

Ale says:

“I work closely with Lee both in pitching for new brand

identities and developing existing ones. The best part of

my job is that every week is different

to the next.”

Matt: Front End Web Developer

On a work placement with Firedog, Matt

mainly supports the other web developers

fixing website bugs and making small

changes for clients.

Matt says:

“My time is also spent researching new

plug-ins and finding cool ways of

implementing customer requirements.”

Michelle: Intern

Interning at Firedog, Michelle has been working on bits

of various projects, such as the newsletter. Here it is :

http://us2.campaign-archive2.com/?u=7b53cea0a6b62b352d

1931e37&id=43b9b645bf

Cliff’s top tip for interns to impress him?

“What will set you apart from your peers is how much

nicer you are.”

http://www.firedog.co.uk/thinking-space/work-with-firedog/ad

vice-for-design-graduates/

We hope this was helpful!

Feel free to...

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Tweet us: https://twitter.com/firedogcreative

LinkIn with us: http://www.linkedin.com/company/firedog-design

Inbox us: hello@firedog.co.uk

Or, if you really feel like it, all of the above....