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marketing behavior ingmar de lange / mountview @idelange
behavior design is marketing.
my take-away.
1. changing behavior 2. changing marketing 3. roundup
what changed my behavior?
desire to please.
desire to please.
curiosity.
reciprocity.
ego.
the bandwagon effect.
the bandwagon effect.
the underdog effect?
peer pressure.
pro-innovation bias.
if you said A…
the IKEA effect.
confirmation bias.
loss aversion.
1. changing behavior 2. changing marketing 3. roundup
1. changing behavior 2. changing marketing 3. roundup
most physical products are the same.
marketing uses emotion to create a differentiator.
media changed fundamentally.
say do
branding goes from emotional to functional.
media changed fundamentally.
say do
tesla uses digital to reinvent the car and hardly needs marketing.
eneco is focused on usefulness.
brands become interfaces.
how it feels how it works
amazon does this well.
the reason to change behavior.
mot
ivat
ion
ability
the reason to change behavior.
mot
ivat
ion
ability
the old phases.
say do
the new phases.
dododo
google understand this.
1. changing behavior 2. changing marketing 3. roundup
marketing is behavior design.
behavior design is marketing.
we’re all in.
HELP!
