Fit’n’Well Business Report

By Jonathan Fellet

Fitness industry is an integral part of the New Zealand economy

68.4% of New Zealanders are overweight, and this rate is increasing

This has created a 50 percent increase in gym memberships in New Zealand over the last 20 years

This is set to increase in the future

In recent years the average person works more hours

This leaves less time to exercise

The recession is affecting most people’s lives.

It makes it harder to afford the extra things in life

The unemployment rate is rising

This means a lot of people don’t have money for a gym membership

Some people view the recession as a wake up call

They take it as motivation to get healthy

Others can’t afford luxury items, so they use the gym as their entertainment

Fit’n’Well needs to be attractive to the weight loss market

Members could get a discount off membership fees for weight loss

Fit’n’Well needs a strong financial foundation

This is helpful if recession takes a turn for the worse

New fitness centres need to be large in size

Also close to members

Emphasis on the maximisation of time usage