Informal Guerilla User Study

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Informal Guerilla User Study: How to get quick and useful feedback on your app. ID for Devz at Hacker Dojo

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  • 1. Informal Guerilla User Study How to get quick and useful feedback on your app ID for Devz at Hacker Dojo Nilo Sarraf January 2011
  • 2. We see what we want to see!
  • 3.
    • Assumptions
      • In research do NOT assume!
      • Researcher bias: I know the results before I even go into the lab!
    • Even top researchers are biased
    • Humans are complex machines
  • 4. Get Divorced!
    • Divorce your app
    • Be objective
    • Get stupid when doing research on your app!
  • 5. Know Thy User Even when they look totally alien to you
    • Body language/body gestures
    • Tone of voice
    • Personality types
    • Context/Environment
    • Mood swings
  • 6. The Observer Effect
    • Physics
      • Changes that the act of observation will make on the phenomenon being observed
    • Information Technology
      • The potential impact of the act of observing a process output while the process is running
    • Psychology
      • A form of reactivity, in which a researcher's cognitive bias causes them to subconsciously influence the participants of an experiment
  • 7. How to Observe Users
    • Observational techniques
        • Behavioral
        • Facial muscles
        • Body gestures
        • Voice pitch
        • Choice of words
  • 8.
  • 9. Source: Elsevier 2010 http://comminfo.rutgers.edu/~tefko/Courses/Zadar/Doctoral%20studies/Lopatovska%20emotions%20in%20LIS%20IPM%202011%20artcle%20in%20press.pdf
  • 10. Voice and Choice of Words Know Thy User
    • High or low pitch
    • Energetic or tired
    • Fast or slow
    • Pauses between words
    • Choice of words
  • 11. Personality Types (Psychology)
    • Openness to Experience : the tendency to be imaginative, independent, and interested in variety vs. practical, conforming, and interested in routine
    • Conscientiousness : the tendency to be organized, careful, and disciplined vs. disorganized, careless, and impulsive
    • Extraversion : the tendency to be sociable, fun-loving, and affectionate vs. retiring, somber, and reserved
    • Agreeableness : the tendency to be softhearted, trusting, and helpful vs. ruthless, suspicious, and uncooperative
    • Neuroticism : the tendency to be calm, secure, and self-satisfied vs. anxious, insecure, and self-pitying
  • 12. Personality Types Know Thy User
    • Type "A
      • Is a highly independent and driven personality, typically representing the leaders in business
    • Type "B"
      • Represents highly extroverted people who love the spotlight
    • Type "C"
      • The antithesis of Type "B"; they are introverted detailists as represented by such people as accountants, programmers, and engineers
    • Type "D" Personality
      • Is best characterized as those people who resist any form of change and prefer the tedium of routine, such as in clerical assignments
  • 13. Type A
    • Independent
    • Go-getters
    • Aggressive
    • Driven personality
    • Leaders in business
  • 14. Type B
    • Highly extroverted
    • Gregarious
    • Love the spotlight
    • Attractive
  • 15. Type C
    • The antithesis of Type "B
      • Dont like the spot light
    • Introverted detailists
    • Accountants,
    • Programmers
    • Engineers
  • 16. Type D
    • Resist any form of change
    • Prefer the tedium of routine
    • Clerical assignments
  • 17.
  • 18. Environment Know Thy User
    • Familiar or unfamiliar location
    • At the Caf next door or at a usability lab
    • Do you know the user personally?
  • 19. Mood Swings Know Thy User
    • Weather
      • Sunny or rainy
    • Time of the day
      • Morning or evening
    • Time of the week
      • Monday or Friday
  • 20. Lets Get Practical
    • Informal User Study
      • aka Guerilla testing, Dry run, and Hallway testing
    • A quick and easy test
    • Should take no more than 15 min
  • 21. Before User Study
    • Roughly speaking
      • What is your objective?
      • What do you want to find out?
      • Who is your target audience?
      • Do you have paper or full-fledge prototype?
  • 22. During User Study
    • Its not you. Its me!
      • We are not testing the users but the app
      • We are here to create a better app. So, we need you!
    • Reassuring the user
    • Make them feel at ease
      • At ease does not mean comfortable but just relaxed enough to give good insights
  • 23. During User Study
    • Listen - needs self-training
    • Observe - needs self-training
    • Have users talk aloud
    • Do NOT prompt users
    • Do NOT ask for design advise
    • Have fixed questions/objectives that you want to find answers to
  • 24. Take Notes
    • Tape recording
    • Take notes
  • 25. Your Own Body Language
    • Users can tell if you are very attached to your app
    • Be curious
      • Show: Im here to learn from you!
    • Friendly poker face
    • Show openness
  • 26. Safe Questions
    • What do you think/believe this button means/does?
    • Is this what you expected to see?
    • If you were to click on this tab, what would you expect to happen? What would you expect to see?
    • What do you think the app is trying to do/accomplish?
    • Who do you think may find this app useful/beneficial/interesting/handy?
    • What is your overall feeling/understanding of this app?
    • Where do you think this app would be used?
    • At this point, what would you do?
  • 27. Safe Questions
    • Taking a quick look, what do you think this app is about? What do you think it does?
    • What would be the first youd do?
    • Where would you go about exploring?
    • What peeks your interest at this point?
    • What is your overall feeling/understanding of this app?
    • Any final comments youd like to add?
  • 28. Pause
    • Dont be afraid to interrupt the user
    • Sometimes users go fast and all over the place
      • Stop the user
      • So, lets pause for a moment here
        • What are you thinking?
        • How are you deciding your next steps?
        • What are you seeing?
  • 29. After User Study
    • Talk about your findings with
      • People in your industry
      • People in other industries
      • Researchers, if you know any
    • Draw possible conclusions
    • Work on your app
    • Decide if you need any follow-up refined studies
  • 30. One Last Thing
    • User study is NOT about testing a hypothesis
    • User study is about uncovering new things that you did not know before
  • 31.

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