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We are visually wired?
Almost 50% of your brain is involved in visual processing
70% of all your sensory receptors are in your eye
We get the sense of a visual scene in 1/10 of a second
Merieb, E. N. & Hoehn, K. (2007). Human Anatomy & Physiology 7th Edition, Pearson International Edition. Thorpe, S., Fize, D. & Marlot, C. (1996). Speed of processing in the human visual system, Nature, Vol 381
We receive 5x as much information today as we did in 1986
On average users only read 28% of words per visit.
Big Data = Big Distraction
Alleyne, R. (11 Feb 2011). Welcome to the information age – 174 newspapers a day. The Telegraph. Nielsen, J. (2008). How Little Do Users Read?
Researchers found that color visuals increase the willingness to read by 80%.
More Engaging
Green, R. (1989). The Persuasive Properties of Color, Marketing Communications
People following directions with text and illustrations do 323% better than people following directions without illustrations
More Accessible
Levie, W. J. & Lentz, R. (1982). Effects of text illustrations: A review of research, Educational Communication and Technology.
50% of an audience is persuaded by a purely verbal presentation
67% of an audience is persuaded by the verbal presentation that had accompanying visuals
More Persuasive
Wharton School of Business. ‘Effectiveness of Visual Language’
People remember
10% of what they hear,
20% of what they read and
80% of what they SEE and DO.
More Recall
Lester, P. M. (2006). Syntactic Theory of Visual Communication. - See more at: http://neomam.com/interactive/13reasons/#sthash.7BMWULpr.dpuf
An infographic benefits an SEO campaign because, when done well, it will be shared and build your link portfolio.
Its about inbound links
Social Media Best Practices for Sharing Infographics
http://lemonly.com/wp-content/uploads/2013/09/Sharing-Infographic-Online-Best-Practices-1.jpg
Some Great Tips
• Add a transcript of the infographic for SEO and accessibility
• Have a thumbnail for ease of sharing on various social media
• Give the user something “next” to do. Don’t let this page be a dead end