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This presentation was presented as Inexpensive Usability Testing - A Very Jane Goodall Experience on July 12, 2010 at http://www.charlotteux.org by Assaf Weinberg and Dustan Kasten.
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Inexpensive Usability Testing
A very Jane Goodall Experience
Testing, schmesting. I'm a pro!
End the Arguments
You Your Client
User Testing can be Intimidating
Guerrilla Testing to the rescue!
First Impression Testing
Where would you click to open an IRA account?
Open Account was #1 most clicked on element
Memory Test
Open an account was the second most recalled element on the page, next to the company name
Task Based Tests
Card Sorts and Nav Testing
Starbucks is Your Lab
Dale Jr. Fan Club
Step 1 - Create test planWhat are our goals?How do we measure success? Who do we test?
1) Homepage gets people interested2) Homepage encourages people to sign in or sign up3) Site content is useful to target audience4) Labels and navigation are clear.5) Signup is easy
Dale Jr. Fanclub Test Goals
0) Warm up questionsAre you into nascar?Are you a fan of Dale Jr.?Have you ever been a part of an online community/fan club?Would you be interested in a dale jr. fan club?
1) [First Impressions] - show homepage for 10 seconds and remove
What do you remember seeing?How does it make you feel?
2) [next steps] - Give site back and wait for interaction
What compelled you to go here? Did you find what you expected?What were you hoping to find there?
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Dale Jr. Fanclub Test Plan
Step 2 - Test the testJust like your designs, your tests need testing
Step 3 - Recruit!Can be IntimidatingBe personable, yourselfDon'ts: "We", "test", "survey"Do's: "I", "help", "opinion"Bribes
Step 4 - Doing the testMake people feel comfortable Warm up questions Don't call it a test - "There are no wrong answers" Say everything you're going to do before you do itGet approval for each step Let people say what they want to say.
Step 5 - Take notes AFTERWARDS
Test Time