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Indispensable Business Knowledge for Designers
by Jane Portman at UI Breakfast
Step #1
Understand Your Place in the Business Universe
Step #2
Study Business Essentials
Step #3
Practice in Your Own Product Sandbox
Ptolemaic geocentric system
An illustration by Bartolomeu Velho, 1568 (Bibliothèque Nationale, Paris)
Why is UI design important?It increases sales
It simplifies onboarding & reduces churn
It makes customers happy
It makes the business profitable
Your path to success in a nutshell:Call yourself a consultant
Talk with your clients about their business
Charge 10x
The Business of ConsultingYour ideal client
Your unique value proposition
Your rates
Your working process
Brennan Dunn (blog and courses)http://doubleyourfreelancing.com/
The Independent Consulting Manual (book I co-authored)
http://independentconsultingmanual.com/?coupon=uibreakfast
Product DevelopmentPositioning
Research (“sales safari”)
Pricing & subscription models
Product lifecycle
Amy Hoy & Alex Hillman (blog)http://unicornfree.com/
Startups for the Rest of Us (podcast)http://startupsfortherestofus.com/
The Brain Audit by Sean D’Souza (book)http://amzn.com/B00COQFUNU
Joanna Wiebe at Copy Hackers (blog and books)http://copyhackers.com/
Your First 1000 Copies by Tim Grahlhttp://amzn.com/B00DMIWAIC
Drip (free crash course)http://blog.getdrip.com/
Running a Successful Outreach Campaign (podcast episode with Kai Davis)
http://uibreakfast.com/06-successful-outreach-campaign/
Why do your own products?Practice the whole business cycle
Build authority/audience for future projects
Get better clients who respect you
Get some “passive” income
Define your audienceKnow them, like them, make sure they can pay
Option A: people like yourself
Option B: people like your clients
Set up your business environmentMarketing site with long-form sales copy
Email list
Lead magnet (freebie)
Start with productized consultingSell your services with long-form sales-pages
Set your own rules and processes
Get recurring revenue
Productize Your Service by Brian Casel (free course)
https://casjam.com/resources/productize-your-service/
Move on with infoproductsNo technical burden, no support
Practice the launch process
Make your first product money
Obtain instant credibility as an author
Think twice before going into SaaSHigh technical/support burden
High investment of time & money
Much harder to sell
Very slow growth curve
Higher chances of failure
Sign up for my free course explaining the business view of UI design
http://uibreakfast.com/1hour/