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Steps of a website redesign
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#inbound13
How a Web Redesign Can Focus your company
Towards a Central Goal
Quinn Devery
Longhorn at heart
@qdevery
Quinn DEVERY
How do you...
The Right Way?
Marketing
Does Your Organization look like this...
Sales
Marketing
IT
Ops Mgmt.
Or This?
It Starts With a Plan
1 Before You Get Started
2 Finding The Right Partner
3 The Redesign Process
4 Going Live With Your New Website Design
5 Seeing is Believing (Results/Analytics)
Agenda
What Are Your Team's Goals?
Do you want to…
Increase Revenue
Increase Conversions
Bounce Rate
Increase Visits
Improve Rankings
More Control
I Want it All
Get Input A difficult but necessary step in any successful redesign
Assemble Your Laundry List of Goals
Then Prioritize
• Founded in the 1990s
• Divested by Sprint in the 2000's
• Acquired 3 firms in mid 2000's
• Transitioned to HubSpot in 2011
Paranet's Background
Paranet's Background
" 3 Separate Domains
" HubSpot Customer
" Outdated Design
Online History
1. One Brand
More Control
Increased Sales
What Paranet wanted
2.
3.
What Next?
Take a Deep Breath...
Take A Second To...
Because A redesign has many masters
And Everyone Has Dirty Laundry
I hope you’re good at herding cats
2 Finding The Right Partner
1 Looking for a Partner
2 The HubSpot Marketplace
3 The Selection Process
The Journey
Start Looking Here...
Or Here…
Select Website Design from Services
Narrow Your Search
Selection Process
Proposals
Review Pricing
References Selection
" A Structured Approach
" Competitive Pricing
" Case Studies/References
What I looked for in a Partner
2 Things I Learned About Design From The Selection Process…
Make Information Easy To Find
Nobody Wants to Be Your First Customer
3 The Redesign Process
Kick Off Call
Goals Review
Design Discussion
Project Plan
Review
Redesign Kick Off
Project Timeline
Actual Go Live: 12/31/2012
Home Page Wire Frame
Interior Page Wire Frame
Home Page Creative
Interior Page Creative
• Plan for at least 2 iterations for each design
• Stick to your original goals
• Design Tradeoffs Happen
Key Points
4 Going Live
“Sitemaps The single most important part of a successful migration”
@QDevery
Old Site Map
Paranet Sitemap 1.0
• Insert Excel Sheet Picture
Plan your Url Migration
301 Redirects Option 1
301 Option 2
Changing Page Layouts
Changing Page Layouts
Changing Page Layouts
Moving Modules
5 Seeing is Believing
1. One Brand
More Control
Increased Sales
Achieved our Goals
2.
3.
Before & After!
Before
And After!
One Brand
• Home Page Banner
• Home Page boxes
• Interior Page Modules
More Control
• 3,300,000 in Pipeline
• 1,131,000 in booked revenue
• 25% close Ratio
• 25 New qualified Opportunities
More Sales
Best Month Ever
Stakeholder Feedback
Looks Great!
Awesome Job!
Works Perfectly
Few People Had Issues
IE 6 Looks Funny
Icons Are Off
1 Before You Get Started
2 Finding The Right Partner
3 The Redesign Process
4 Going Live With Your New Website Design
5 Seeing is Believing (Results/Analytics)
Steps to a Redesign
Questions? Quinn Devery