In my InboxIssue 004 Mar 2009

TAGS: Email marketing, user experience, campaign evaluation, gmail, retail, John Lewis, UK

Dr. John McCarthy

Customer Experience Architect

http://www.lida.com/

The Key

Good featureBad feature

In the inbox

Helpful reminder plus time limitation in the

subject line.

Email without imagesTop of message is very

untidy

Main message still clearly visible without

images

A range of gifts and prices are clearly

available.

Spacing of elements could be improved

Email with images

Remind someone else (?)

More options if you’re not

immediately inspired

Auto link style clashes with the design

Auto-styling of links gives a double

underline effect.

Does the site navigation add

any value?

The landing page

Time limited

messaging is no

longer present

Design followed through

Good use of persuasive messaging

Wide range of options

In my InboxIssue 004 Mar 2009

TAGS: Email marketing, user experience, campaign evaluation, gmail, retail, John Lewis, UK

Dr. John McCarthy

Customer Experience Architect

http://www.lida.com/