Imm, Donald - Portfolio, Resume - 11-0218

Our B O OkPresented by

Home run Studio

The contents of this presentation are confidential and proprietary and are not to be reproduced without the written consent of Donald Imm and Home run Studio.No unauthorized use of this presentation or any images in this presentation is allowed. 11-0214

206 East Chatsworth Avenue Reisterstown, MD 21136 410.517.3433 fax 410.517.3533

ContentsSERviCES ................................................................................................................................................................................................................. 4

Services at a Glance ......................................................................................................................................................................... 5

CliEntS .................................................................................................................................................................................................................... 6

logoS ...................................................................................................................................................................................................................... 8

iDEntity (StAtionERy, FoRMS, CARDS, WEAR) ..................................................................................................................................... 16

ADvERtiSing, PRoMotionS ......................................................................................................................................................................... 20

SignAgE, lARgE FoRMAt gRAPhiCS ......................................................................................................................................................... 28

WEb SitES .............................................................................................................................................................................................................. 32

iMAgERy: PhotogRAPhy, illuStRAtionS, CARtoonS, iConS..................................................................................................... 36

CARDS: PoSt CARDS, gREEting CARDS .................................................................................................................................................. 42

CollAtERAl MAtERiAl, bookS, booklEtS, guiDES, nEWSlEttERS .......................................................................................... 43

PACkAging .......................................................................................................................................................................................................... 47

nEW PRojECtS AnD ConCEPtS .................................................................................................................................................................. 52

The contents of this presentation are confidential and proprietary and are not to be reproduced without the written consent of Donald Imm and Home run Studio.No unauthorized use of this presentation or any images in this presentation is allowed. 11-0214


SERVICES

Home run Studio works as a team with clients and has experience in leading the visual design of projects through the entire design life cycle, from concept to completion. Teamwork and great design is at the heart of what we do. Our creative services include:

Branding and logo design. Capture the look, feel and image needed to attract and retain customers, market products and services.

Collateral material (supporting material). Direct mail, brochures, fliers, booklets and programs that explain and sell events, products, services and organizations.

Advertising and promotion. Promote events, products, services, messages and organizations.

Packaging. Present the product, make the product appealing and encourage people to buy the product – motivate consumers to take action through impressionable package design, point-of-purchase, merchandising and promotional marketing.

Exhibit design. Trade show displays with graphics that are consistent with brand and identity of the organization and product or service being sold.

Illustration, cartooning and photography. used in a variety of ways including characters, company and product mascots, whimsical messages, books and guides, packaging, Web sites, promotional items, vehicles and signage.

Graphics. used in a variety of ways including exhibits, Web sites, promotional items, vehicles and signage.

PORTFOLIO

4


ServicesataGlance

Identity and BrandingName and Tagline CreationLogos and TrademarksIdentity kits (Stationery)Visual Standards GuidesCharacter and Mascot CreationPackagingFleet Graphics (Vehicle Graphics)Trade Show Displays and Exhibit GraphicsPoint-Of-PurchaseIn-Store MerchandisingSignage SystemsIllustration, Cartooning, PhotographyConceptual Designs

InteractiveWeb SitesCD-rOM and DVDPresentations

AdvertisingPrintOutdoorMedia Planning and PlacementDirect Mail, kits, Letters and Post Cards (Mail Marketing)Posters

MarketingMarketing and Communication PlansBranding and Marketing StrategiesCollateral Materials, Brochures, Fliers, Leaflets, CatalogsGuides and Book Covers

PORTFOLIO

5


CLIENTS

We have a dynamic roster of clients, allowing us to dedicate the right resources and the right amount of time to each of them. Our experience has allowed us to cover almost every industry imaginable and we are proud to have worked with the following clients:

AbsoluteMonitoring.com (Security and Safety)Adventures In Advertising (Advertising and Promotion)Alafolia (Health, Wellness and Beauty)All Smiles Dental Care (Health, Wellness and Beauty)Alyssa L. Woods (Online Marketing)American Forests (Environmental)Armor Pest Control (Pest)Baltimore County republican Party (Government)Baltimore Gas & Electric (Energy)Bradford Bank (Financial)Captain Thom’s Chili Pepper Company (Food and Beverage)Central Atlantic Toyota Distributors (Automotive)Cheetah Services (Material Handling; Waste removal, Hauling, recycling, Industrial Containers)Chuck Harmon Sports (Sports and Entertainment)Corbin Salon (Health, Wellness and Beauty)Corridor Mortgage Group (Financial)D&B Medical (Health, Wellness and Beauty)DeMoss Organizational Services (Organizing)Hayburner Haven (Agriculture)Farmer Tom’s Farm Fresh (Agriculture; Market and retail; Produce, Processing)Farmers & Merchants Bank (Financial)Frizzera Ink (Formerly Trydent Marketing) (Marketing; Writing)From The Mill Enterprises (Manufacturing Sales)The Gin Mill (restaurant and Catering)Gymjam (Entertainment)Glyndon Community Bible Church (Faith)Glyndon Gardens (Garden, Landscaping, Home and Hearth)Glyndon Lord Baltimore Cleaners (Laundry)Glyndon united Methodist Church (Faith)Harvey & Daughters (Graphic Communications; Marketing and Advertising)Hayburner Haven (Agriculture)Hereford realty Group (real Estate)Hickory Hill Farm (Agriculture)Cassie Hitchcock Music (Entertainment and Music)Hibbard Inshore (Marine and Technology)Holbrook Hollow Farm (Agriculture)Inner Bridge Wellness Center (Health, Wellness and Beauty)Inside Out Fitness (Health, Wellness and Beauty)Intersect Healthcare (Health, Wellness and Beauty)Joplin Dental Care, Joplin, Missouri (Health, Wellness and Beauty)Junior League of Baltimore (Non-Profit)kelly Generators (Manufacturing)kevingrove Media, The Gate International, Montagnola Arts (Entertainment and Music; Art)LegalCatch (Legal; Web)Lions Club International, Terra rubra (Non-Profit)Livsey School, Tucker, Georgia (Education)

PORTFOLIO

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CLIENTS(continued)

Maccabeans (Food, Snack and Beverage)Manjoe Insurance (Insurance)Maryland Institute for Employment and Training Professionals (MIETP) (Non-Profit; Training)Maryland National Guard (Government)Matthai Material Handling (Material Handling)MB Advisors (Financial)McCrery Architects (Architecture)T. Bryan McIntire, Baltimore County Councilman (Government)Melanie k. Wagner (Art; Greeting Card)Midnight Homebrewers League (Food, Snack and Beverage)Nacho Mama’s (restaurant and Catering)Network Business Solutions (NBS) (Technology)Omar the Tent renter (Events and rental)Pearlstone Conference Center (Lodging, Meeting and Conference)Peerce’s Landing / Signature Catering (restaurant and Catering)Piney Branch Golf Club (Sports and Entertainment)Poor Boys Garden (Garden, Landscaping, Home and Hearth)Preservation Maryland (Non-Profit)Print Smart (formerly Mendelsohn Printing and Graphics) (Printing, Advertising and Promotion)Proforma (Printing; Advertising and Promotion)Mark renner Arts (Art, Music)razzaque Properties (real Estate and Property)red Oak Builders (Building and remodeling)reisterstown Lumber Company(Building Supplies; Building and remodeling)rosina Gourmet (restaurant and Catering)Saint Joseph Medical Center (Health, Wellness and Beauty)Salon on the Hill (Health, Wellness and Beauty)Salvation Army (Non-Profit)Santoni’s Marketplace & Catering (Market and retail; restaurant and Catering)Success Builders (Career Coaching and Placement)Surroundings (Interior Design)Sweet Strategies (Consulting)Synergy Consultatnts (Business Coaching and Performance)TargetLaw (Legal; Online Marketing)Taylor Technologies, Inc. (Technology)Teltek Systems, Inc. (Telecommunications)Torah Personalities (Merchandise; Trading Card)universal Souvenir (Souvenir)Village OB/GYN Associates (Health, Wellness and Beauty)Vision Multmedia Technologies (VMT) (Information Technology; Web)Wise Point Investments (real Estate; Financial)Wise Point Solutions (Technology)Worthington Farms (Agriculture)

PORTFOLIO

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HAYBURneRHAVenEQUINE BOARDING AND M ASSAG E

PORTFOLIO

LOGOS

GymjamChildren’s activity and learning center.

Razzaque PropertiesCommercial property management.

Hayburner HavenEquine boarding and massage.

McCrery ArchitectsClassic architecture and urban planning.

Glyndon GardensGarden and landscaping.

Glyndon Lord Baltimore CleanersLaundry and dry cleaning.

Chuck Harmon SportsSports and entertainment.

Razzaque Properties

McCRERY ARCHITECTS

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PORTFOLIO

LOGOS

Hereford Realty Groupreal estate.

Taylor TechnologiesWater analysis products.Left: Primary.Right: Special promotion.

Success BuildersCareer coaching and placement.

Corbin SalonHair and beauty.(Concept)

C.Straight HairHair and beauty.(Concept)

From The Mill EnterprisesManufacturing sales representative.

Cheetah Servicesremoval, hauling, recycling and containers.

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PORTFOLIO

LOGOS

All Smiles Dental CareMedical and dental.

Piney Branch Golf ClubGolf club and banquet facility.Top: Final.Bottom: Concept.

Home Run StudioGraphic design, marketing, advertising, Web.

TargetLawLegal, Search engine.

Bay State Chiropractic Health CenterHealth and wellness.

Cloud 9restaurant and catering.(Concept)

MB AdvisorsFinancial

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PORTFOLIO

LOGOS

MaccabeansFood, snacks, beverage.

Salon On The HillHair and beauty.

Midnight Homebrewers LeagueFood, snacks, beverage.

Farmer Tom’s Farm FreshAgriculture, produce, processing, retail, wholesale.Top: Final.Bottom: Concept.

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PORTFOLIO

LOGOS

Sweet StrategiesTechnology, consultants.

Inner Bridge Wellness CenterHealth, wellness.

The Gin Millrestaurant and catering.

Glyndon Lacrosse Club AlumniSports and entertainment.

All Smiles Dental CareMedical and dental.Special promotion.

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PORTFOLIO

LOGOS

Omar the Tent RenterEvent rental.

DeMoss Organizational ServicesOrganizational and planning.

Believers Fellowship Bible ChurchFaith.Top: Primary.Bottom: Secondary.

Vision Multimedia Technologies (VMT)Technology.

Glyndon Lord Baltimore CleanersLaundry and dry cleaning.Special promotion.

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PORTFOLIO

LOGOS

Captain Thom’s Chili Pepper Co.Food, snacks, beverage.

Intersect HealthcareTechnology.(Concept)

Print SmartPrinting and promotions.(Concepts)

Corridor Mortgage GroupMortgage.

Hickory Hill FarmAgriculture.

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PORTFOLIO

LOGOS

Holbrook Hollow FarmEquine, steeplechase horses, farm animals.

L.H. Levy InvestigationsInvestigation.

Red Oak BuildersBuilding and home improvement.

DEI SalesOnline sales.

D&B Medical Management SolutionsMedical billing management.

AlafoliaOrganic and natural products.

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PORTFOLIO

IdENTITy(STaTIONERy,FORmS,CaRdS,WEaR)

Glyndon Lord Baltimore CleanersLetterhead.

All Smiles Dental CareBusiness card.Top: Front.Bottom: Back.

PrintSmartBusiness card.Top: Front.Bottom: Back.(Concept)

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PORTFOLIO


Home Run StudioBusiness card.Top: Front.Bottom: Back.

T. Bryan McIntire, Baltimore County CouncilmanBusiness card.

All Smiles Dental CareForm.

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PORTFOLIO


Cheetah ServicesForm.

Rosina GourmetGift card.

All Smiles Dental CareGift card.

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PORTFOLIO


Glyndon Lord Baltimore Cleanersuniforms.

Captain Thom’s Chili Pepper Co.Promotional logo wear.Top: Front.Bottom: Back.

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PORTFOLIO

adVERTISING,PROmOTIONS

All Smiles Dental CarePrint advertisement.


20

Don’t be afraid to get a great smile. Find out how you can get a beautiful, healthy smile at All Smiles Dental Care. All in one visit. Brilliant.

DR. GARY R. IMMLVIPreferreddentist,Graduate•morethan20yearsexperiencecreatingbeautifulsmilesBaltimore College of Dental Surgery University of Maryland Dental School • Las Vegas Institute for Advanced Dental Studies, Graduate • American Dental Society of Anesthesiology

Dental Organization for Conscious Sedation, Fellow • American Academy of Cosmetic Dentistry • International Academy of Comprehensive Aesthetics

410.876.2096 AllSmilesCare.com1758baltimoreboulevard,Westminster,md21157

Embarrassed?uncover your smile.

Afraid?have no fear.


PORTFOLIO




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PORTFOLIO




MaccabeansPrint advertisement.

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PORTFOLIO


Adventures In AdvertisingPrint advertisement.

L.H. Levy InvestigationsPrint advertisement.

Glyndon Lord Baltimore CleanersPrint advertisement.

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PORTFOLIO


Vision Multimedia Technologies (VMT)Print advertisement.

Vision Multimedia Technologies (VMT)Print advertisement.

GymjamPrint advertisement.

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PORTFOLIO


Taylor TechnologiesDirect mail.

Absolute Monitoring.comDirect mail.Right: Front.Left: Back.

Village OB/GYN AssociatesDirect mail / announcement card.

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PORTFOLIO


Kelvingrove MediaDirect mail.Right: Front.Left: Back.

Taylor TechnologiesDirect mail.

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PORTFOLIO


Glyndon Lord Baltimore CleanersOutdoor advertisement.

All Smiles Dental CareOutdoor advertisement.

All Smiles Dental CareOutdoor advertisement.

All Smiles Dental CarePromotion.

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PORTFOLIO

SIGNaGE,LaRGEFORmaTGRaPhICS

Glyndon Lord Baltimore CleanersFleet graphics.Top: After redesign.Bottom: Before redesign.

WisePoint SolutionsExhibit graphics.

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PORTFOLIO


Glyndon Lord Baltimore CleanersSigns.Top: Outside building sign.Bottom: Outside main (marquee) sign.

All Smiles Dental CareOutside main (marquee) sign.

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PORTFOLIO


Glyndon United Methodist ChurchOutside main (marquee) sign.Top: Concept for new sign and structure.Bottom: Concept for sign replacement only.

Believers Fellowship Bible ChurchOutside main (marquee) sign.

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PORTFOLIO


Print SmartOutside main (marquee) sign and window sign.(Concept)

Taylor TechnologiesDoor and window sign / decal.

Mark Renner / Kelvingrove MediaEvent poster.

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Print Sm ar tFoR All y ouR PRinting nEEDS.

410.517.3000 Print-Sma rt .biz

Prin tSm ar t. FoR All y ouR PRinting nEEDS.

0 Main Street

Reistersto wn, Mar yland 21136

410.517.3000 Print-Sma rt .biz


PORTFOLIO

WEbSITES

Peerce’s Landing / Signature CateringWeb site for on- and off-premises catering business.

McCrery ArchitectsWeb site for architecture and urban planning firm.

Hibbard InshoreWeb site for underwater remote operated vehicles pro-vider.

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PORTFOLIO

WEbSITES

Santoni’s MarketplaceWeb site for grocery and catering business.

MaccabeansWeb site for snack business.

MB AdvisorsWeb site for financial business.

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PORTFOLIO

WEbSITES

Hayburner HavenWeb site for equine boarding and massage.

Wise Point InvestmentsWeb site for financial services.

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PORTFOLIO

WEbSITES

Kelvingrove MediaWeb site for art and music.

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PORTFOLIO

ImaGERy:PhOTOGRaPhy,ILLuSTRaTIONS,CaRTOONS,ICONS

McCrery / PhillipsPhotograph for family display.

McCrery / PhillipsPhotograph for family display.

Trident Lacrosse, Alpharetta, GeorgiaPhotograph for lacrosse league Web site and display.

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PORTFOLIO


Home Run StudioPhotograph for image library.

Home Run StudioPhotograph illustration for self promotion.

SupikPhotograph for family holiday card.Top: Original photograph.Bottom: Retouched photograph (removed woman in the background).

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PORTFOLIO


Preservation MarylandIllustration for annual conference logo.

Salvation ArmyIllustration for garden plaque.

Taylor TechnologiesIllustrations for magazine article.

38

Donald Imm


PORTFOLIO


Glyndon Lacrosse ClubCartoons for mascot.

Omar The Tent RenterCartoon for mascot.

MaccabeansCartoon for mascot.

Livsey School, Tucker, GeorgiaCartoon for mascot.

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PORTFOLIO


GymjamCartoon for mascot.

Farmer Tom’s Farm FreshCartoon for logo.Left: For logo.Right: For signs.

Poor Boys GardenCartoon for logo.

Hereford Realty GroupIllustration for logo.

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PORTFOLIO


Captain Thom’s Chili Pepper Co.Cartoon for packaging.

Vision Multmedia Technologies (VMT)Icons for marketing material, including Web site.

Margaret Gutierrez, Attorney, Key West. FloridaIcon for marketing materials.

Home Run StudioIllustration for logo and marketing materials.

Preservation MarylandIllustration for marketing materials.

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PORTFOLIO

CaRdS:POSTCaRdS,GREETINGCaRdS

Glyndon Lord Baltimore CleanersGreeting card.Top: Front flap.Bottom: Inside bottom flap.

Corbin SalonAnnouncement card.Left: FrontRight: Back.

Charlene AdamsInvitation card.

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PORTFOLIO

COLLaTERaLmaTERIaL,bOOkS,bOOkLETS,GuIdES,NEWSLETTERS

Glyndon GardensPlanting guide.Top: Cover spread.Bottom: Inside spread.

Taylor TechnologiesWater chemistry guide.

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PORTFOLIO


Taylor Technologiesusers' guide.

St. Joseph Medical CenterNewsletter.

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PORTFOLIO


Glyndon Lord Baltimore CleanersCapabilities brochure.

GymjamCollateral material.

45

HA


PORTFOLIO


Synergy ConsultantsCollateral material.

Taylor TechnologiesPromotional material.

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PORTFOLIO

PaCkaGING

MaccabeansPackaging for candy.Leftt: 8.5 ounce resealable package.Right: 2.0 ounce package.

Captain Thom’s Chili Pepper CompanyPackaging for hot sauce.



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PORTFOLIO

PaCkaGING

Captain Thom’s Chili Pepper CompanyPackaging for hot spices.


Captain Thom’s Chili Pepper CompanyPackaging for hot spices.

C.Straight HairPackaging for hair products.(Concept)

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PORTFOLIO

PaCkaGING

MaccabeansIn-store display header for candy.

Kelvingrove MediaPackaging for music compact disc.Opened, showing front and back.Top: Final.Bottom: Concept.

Kelvingrove MediaPackaging for music compact disc.Opened, showing front and back.

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PORTFOLIO

PaCkaGING

All Smiles Dental CareCompact discs.Top: Generic version.Bottom: Guest interview version.

Rosina GourmetCatering menu.Opened, showing outside spread.

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PORTFOLIO

PaCkaGING

Rosina GourmetLunch menu.

Rosina GourmetBreakfast menu.

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PORTFOLIO

NEWPROjECTSaNdCONCEPTS

No new projects to show at this time.

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ResUMe

PROFESSIONAL SUMMARYDynamic entrepreneur with extensive sales and business development experience. Talented graphic designer with marketing, advertising, communications and sales skills and background. Over 20 years graphic design experience with strength in print and collateral design, logo and brand development, packaging, in-store graphics, trade show displays, fleet graphics, Web design, illustration, cartooning, mechanical production, art file preparation and press checks.

SKILLS• Exceptional ability to develop new business, retain clients and cross-sell services.• resourceful team player who excels at building trusting relationships with clients and colleagues.• Exceptional listener and communicator who effectively conveys information verbally and in writing.• Exceptional organizational skills with strong attention to detail and the ability to meet deadlines.• Highly motivated self-starter with the ability to prioritize and handle multiple projects with flexibility.• Ability to interpret project needs in order to create the visual, verbal and written communication that is required.• Good balance of strong design sense and production skills; ability to correctly prepare art files for all types of print

production, including knowledge of color, image manipulation, proofreading and prepress processes.• Experienced in leading the visual design of Web-based projects through the entire design life cycle, from concept to

completion.• Exceptional skills in drawing (both traditional and electronic), illustration and cartooning.• Strong grammar and good proofreading skills.

Technical SkillsComputer-literate performer with extensive software proficiency covering wide variety of applications. Proficient in Adobe Creative Suite: InDesign, Photoshop, Illustrator, Acrobat Professional, GoLive/Dreamweaver; Quark XPress; Microsoft Office: Word, PowerPoint, Excel, Publisher.

EXPERIENCEHome Run Studio, reisterstown, Maryland • (April 1999 to present)Founder / President

Established graphic communications firm that delivers strategic creative solutions to help organizations of all shapes and sizes achieve their critical business objectives efficiently and effectively.

• Business responsibilities include: business planning, sales and marketing, client interviews, creative briefs, estimating and proposals, client presentations, office management, client retention, vendor selection.

• Creative responsibilities include: concept creation, design development, art direction, art production, photography, illustration, cartooning, image manipulation, copywriting, proofreading, mechanical production, art file preparation (for all types of print production), art proof review, photo shoot direction, commissioned external resources, printing coordination/supervision (including press checks), marketing and communications plan.

• Projects encompass, but not limited to: branding and identity, collateral, packaging, direct response, advertising and promotion, in-store display, environmental graphics exhibit display, Web design, character mascot, illustration and cartooning for a variety of industries including: financial, medical/dental, recreational, software development, food/beverage, entertainment/music/sports, agriculture/garden, not-for-profits and educational.

D O N A L D I M M , RESUME, Page 2

Taylor Technologies, Inc., Sparks, Maryland • (April 1984 to March 1999)Art Director / Marketing Manager

Working with the Vice President of Marketing, oversaw all aspects of project development, including, but not limited to, schedules and budgets, allocation of talent resources, progress/status reports and vendor coordination. As a leader in the marketing and communications department, established art department specializing in conceptual and strategic creative solutions. Also established print shop and dark room which allowed greater control of the project process and budget. Successfully transitioned all work from manual processes to computer-based orientation that immediately increased productivity.

• responsibilities included: client interviews, creative briefs, estimating and proposals, client presentations, department management, style guide management and vendor selection.

• Creative responsibilities included: concept creation, design development, art direction, art production, photography, illustration, cartooning, image manipulation, proofreading, mechanical production, art file preparation (for all types of print production), art proof review, photo shoot direction, commissioned external resources and printing coordination/supervision (including press checks) and photo shoot direction.

• Projects encompassed: branding and identity, corporate collateral, packaging, direct response, advertising and promotion, in-store display, exhibit display including trade show sales and marketing materials, illustration, cartooning and technical and copywriting. Technical writing responsibilities included writing instructions that translated complex procedures into simpler terms for a broader audience.

• Working with the President and all department managers – as well as printers, advertising and design agencies, freelance designers, copywriters, photographers and illustrators – delivered creative outputs that enabled increased brand recognition and sales. Working with Senior Executives, created strategies to increase mind share in the market.

• Influenced sales solutions by attaining orders, attending trade shows and attending customer-facing meetings.

Taylor Technologies, Inc., Sparks, Maryland • (August 1982 to March 1984)Sales Representative and Product Manager

Working with the Sales and Marketing Director and Production Director, oversaw all aspects of product development and sales including, but not limited to, research and development, conceptual and design, marketing, product inventory descriptions, schedules and budgets, allocation of talent resources, progress/status reports and vendor coordination. Established custom product department specializing in conceptual and strategic creative solutions and established new-product program which allowed greater control of the project process and budget.

• Created and implemented processes for effective business relationships between Senior Executives, Sales Director, Sales Managers, Sales representatives, Production Director and Production Managers. Served as the sales and marketing liaison between all departments.

• Working with the President and Sales and Marketing Director, created strategies to increase mind share in the market.• Influenced sales solutions by attaining orders, attending trade shows and attending customer-facing meetings.• Effectively managed Order Assembly / Product Development Department. Established and oversaw the development of

new products, packaging and packaging consistency guidelines.• Developed, implemented and monitored custom and new-product programs including prototype development.• Created and implemented training processes for conversion from old to new product coding.

D O N A L D I M M , RESUME, Page 3

EDUCATION AND TRAININGTowson UniversityBachelor of Science: Business Administration, MarketingExtensive Course Work: Fine Arts

Maryland Institute College of Art (MICA)Adobe Photoshop 1, Adobe Photoshop 2Quark Xpress 1, Quark Xpress 2

Dynamic Graphics Educational FoundationNewsletter DesignTypography and DesignPrint Production Methods

MEMBERSHIPS AND ASSOCIATIONSBusiness Networking International (BNI) Owings Mills ChapterBaltimore Hispanic Chamber of Commerce