IMITATION and USELESS Products U s a b i l i t y d a y 2 0 1 6

Matin Maleki

Good art ists C O P Y

Great art ists STEAL

P I C A S S O

WORLD WAR II - USA AND JAPAN

C a r g o C u l t

C a r g o C u l t

MELANESIA ISLAND WAS STRATEGIC FOR US FORCES

C a r g o C u l t

USA FORCES BASED ON FAR ISLANDS

C a r g o C u l t

INDIGENOUS PEOPLE REACT TO WHAT THEY SAW

C a r g o C u l t

EMERGENCE OF CARGO CULT

CARGO CULT IN USER EXPERIENCE

“The cargo cult in UX design relates to applying

any aspect of design without having the understanding you really need to make proper use of it”

creates a shortcut to CRITICAL THINKING

Innovation means no copy

Good design is innovative. “Diter rams”

Alesandro’s goals

• Go fast

• Have fun

Marge’s goals

• Be safe

• Be comfortable

dale’s goals

• Haul big loads

• Be reliable

Keep asking WHY ?

TO AVOID USER EXPERIENCE CARGO CULT

Decision Bias

Dangerous cycle of trying to imitate rather than innovate Decision bias that has huge consequences in product design.

“ We mu s t b e c a r e f u l t o n o t b e c o me

t o o a t t a c h e d t o i n s p i r a t i o n s u b j e c t . ”

Inspiration is critical to the design process

“I n s p i r a t i o n forces us to push the limits of our own i n n o v a t i o n .”

M ov i n g f ro m I m i t a t i o n t o I n s p i r a t i o n P I C A S S O

Thank you…