I am food & drinks creds presentation

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'i-am' is a world renowned strategic design agency that helps its clients to create a branded customer experience. Being a specialist in the Brand environment and space design, the agency has often worked with some of the largest players in the F&B sector and has also helped to create new and upcoming challengers. Our work has been recognised by the industry through various awards won and the generous appreciation shown by our clients towards our work.

Text of I am food & drinks creds presentation

  • 1. The Brand Experience People An introduction to our work in the international restaurant and hospitality sectori-am associates Mumbai London Istanbul

2. We design 360 customer experiences. We help you define and influence how your customers experience your brand across the multitude of touchpoints. To do this we are experts in: Brand Identity and Communications Digital Design Interior Design Architecture Employee Engagement 3. We design restaurants that delight customers, build brand advocacy and deliver improved business performance. We are i-am 4. Because of the work done byi-am, every day is as busy as a weekend, we always sell out of everything. Claire Buyson Founderi-am created the Lakwatsa brand by developing a new identity, brand communication, and store design concept. This included introducing quirky design ideas that fitted in a lounge atmosphere, but made Lakwatsa stand out from the crowd. i-am designers developed swing seats of stripped back wood, vegetable crates topped with cushions held on by belts for additional seating. They also designed a scrabble letter menu board and a loyalty card system that features Polaroid pictures and Lakwatsa loyalty cards pinned on a cork wall. Dubbed the Starbucks of bubble tea in Marie Claire magazine, Lakwatsa has been going from strength to strength, and its loyal fan base continues to grow. 5. Brand mark Brand Mark 6. Menus THIS ONES ON US...collect 10 stamps and receive a free drinkTHIS ONES ON US...collect 10 stamps and receive a free drinkThis card belongs to:StampMenus, Loyalty Cards & Stamps Loyalty cards 7. DRI NK S F O O D E V E NT S A B O UT US CO NTA CT USCO ME & RELAX Lakwatsa, 7Blenheim Cresent, London W11 2EE Tel +00386 3986 E info@lakwatsa.comWebsite Website 8. Shopfront, Previous VisualShop Front 9. ThresholdThreshold, Previous Visual 10. Courtyard, Previous VisualCourt Yard 11. Shop Front 12. DescriptionThreshold 13. Menus 14. Loyalty Card Wall 15. Seating Area 16. Chilango Logotype: Angled VersionChilango has achieved 100%uplift in sales. This is unheard of in the restaurant industry. Dan Houghton Founding Partner, ChilangoWe worked together with the Chilango founders on every creative aspect of their business. We created a brand name and introduced a true Latin spirit to the personality that customers could readily engage with. The Chilango name perfectly captures the essence of modern Mexico and gives it a twist of urban cool. The new interior concept is fast, vibrant and energising. Eight years down the line Chilango now has five successful UK sites and was recently awarded best new restaurant concept at the ROTI awards. 17. Chilango Logotype: Angled VersionBrand Mark 18. Characters 19. Chilango Bags: One Colour Print on White Recycled PaperChilango Bags: One Colour Print on White Recycled Paper Take Away Bags 20. 1. choose your meal3. pick a salsaburritotender meat2. select your lling grilled chickenpico de gallo roasted tomatogrilled steakchilangotacos add guacamolewhats in...coriander lime riceour burritos?cochinito what people say...online at...chilango.co.uksalador visit our eet street restaurantblack or pinto beansgrated cheese extrasbeans pinto or blacksour creamdrinkstortilla chips and guacamoleromaine lettucefresh salsavegetarianagua frescatortilla chips and salsa142 eet street london ec4a 2bpMenusbottomless sodatortilla chipsguacamolemexican beers bottled water juices 21. Lucha Libre... The Soul Of Mexico Tips from The Master...Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. Dolorum et tur espirol ipsum dolor sit amet sed diam nonummy vino est veritas deum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod.MARIACHI MAGIC... Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. Dolorum et tur espirol ipsum dolor sit amet sed diam nonummy vino est veritas deum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. Dolorum et tur espirol ipsum dolor sit amet sed diam nonummy vino est veritas deum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod.WHAT IS CHILANGO?WHAT IS CHILANGO?Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. Dolorum et tur espirol ipsum dolor sit amet sed diam nonummy vino est veritas deum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. Dolorum et tur espirol ipsum dolor sit amet sed diam nonummy vino est veritas deum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod.RELIGION... Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. Dolorum et tur espirol ipsum dolor sit amet sed diam nonummy vino est veritas deum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod.Chilango Who? Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. Dolorum et tur espirol ipsum dolor sit amet sed diam nonummy vino est veritas deum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod.As fresh As... WHAT IS CHILANGO? Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. Dolorum et tur espirol ipsum dolor sit amet sed diam nonummy vino est veritas deum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod.Colour Worship... Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. Dolorum et tur espirol ipsum dolor sit amet sed diam nonummy vino est veritas deum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod.Cooked to perfection... Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. Dolorum et tur espirol ipsum dolor sit amet sed diam nonummy vino est veritas deum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod.Posters 22. DRI NK S F O O D E V E NT S A B O UT US CO NTA CT USCO ME & RELAX Lakwatsa, 7Blenheim Cresent, London W11 2EE Tel +00386 3986 E info@lakwatsa.comWebsite Website 23. DRI NKS FOOD EVENTS ABOUT US CONTACT USDRINKS FOOD EVENTS A B O U T U S C O N TA C T U SCOME & RELAXCOME & RELAXL a k wa t s a , 7 B le n h e im Cre s e n t , L o n d o n W11 2 E E Te l + 0 0 3 8 6 3 9 8 6 E in f o @la k wa t s a . c o mL a k w a t s a , 7 B l e n h e i m C r e s e n t , L o n d o n W 11 2 E E Te l + 0 0 3 8 6 3 9 8 6 E i n f o @ l a k w a t s a . c o mWebsiteWebsiteDRI NKS FOOD EVENTS ABOUT US CONTACT USCOME & RELAXCOME & RELAXL a k wa t s a , 7 B le n h e im Cre s e n t , L o n d o n W11 2 E E Te l + 0 0 3 8 6 3 9 8 6 E in f o @la k wa t s a . c o mWebsiteDRINKS FOOD EVENTS A B O U T U S C O N TA C T U SL a k w a t s a , 7 B l e n h e i m C r e s e n t , L o n d o n W 11 2 E E Te l + 0 0 3 8 6 3 9 8 6 E i n f o @ l a k w a t s a . c o mWebsiteWebsite 24. Shop Front 25. Threshold 26. Seating Area & Wall Graphics 27. Preparation Counter 28. Comments Wall 29. Graffiti Art Wall 30. Since working with i-am,like-for-like sales at East Street have increased by 75%.David Fox Founder, East Streeti-am were appointed to create a new brand identity, including a new name and logo, graphic elements and complete interior design for this London-based site. East Street was created, and everything about the concept was taken directly from the raw vibe of Southeast Asian street food and night markets. The long benches and plastic tables recreate the feeling of being in Vietnam or Thailand under a low glow of neon light, surrounded by the sights and sounds of the kitchen. 31. Brand Mark 32. Brand Mark Application 33. Visiting Rangsit Floating Market, Thailand for the first time...Visiting Rangsit Floating Market, Thailand for the first time...Visiting Rangsit Floating Market, Thailand for the first time...I am always on the lookout for new food dishes that I have never tried before. Like anyone else, I love pad thai and was really happy to see a food stall at the market specializing in different versions of pad thai. These are the two that I ate. The first used crispy deep fried wide noodles and the second used green papaya instead of noodles. I would have eaten the whole menu if I had room.I am always on the lookout for new food dishes that I have never tried before. Like anyone else, I love pad thai and was really happy to see a food stall at the market specializing in different versions of pad thai. These are the two that I ate. The first used crispy deep fried wide noodles and the second used green papaya instead of noodles. I would have eaten the whole menu if I had room.I am always on the lookout for new food dishes that I have never tried before. Like anyone else, I love pad thai and was really happy to see a food stall at the market specializing in different versions of pad thai. These are the two that I ate. The first used crispy deep fried wide noodles and the second used green papaya instead of noodles. I would have eaten the whole menu if I had room.Info Graphics 34. TMBUY ONE MAIN DISH GET ONEBUY ONE MAIN DISH GET ONEin a hur ry just let ? us knowFREETampopo Platter to ShareFREESoup NoodlesTod Man Khao Pod ThailandRamen JapanFive delicately flavoured corn fritters with a chilli and peanut dip 4.25 (serves 2) Goi Cuon, Gyoza, Bulgogi, Coconut Prawns, Satay & Tod Man Khao Pod 11.25Ramen noodles with fresh greens in a stock flavoured with shoyu (Japanese soy). Also available with miso paste, please ask. Chicken 8.75 Beef 10.25 Seafood 9.7