IMPROVE HEALTHOUR CALLING:

@ Amy Cueva

@ MadPow Founder & Chief Experience Officer

@ HxRefactored Chair of Design Track #HxR2015

ENVISION & BUILD

PHENOMENAL HEALTH EXPERIENCES 5y

BETTER TOGETHER.

WE ARE

WE AREpioneers, innovators, designers, technologists, strategists, believers, change makers, patients, doctors, family members, dancers, people,

WOUNDED HEALERS.

”…a good half of every treatment that probes at all deeply consists in the doctor's examining himself... it is his own hurt that gives a measure of his power to heal.”

Carl Jung

FUELS OUR DRIVE.

OUR EMPATHY

PEOPLE WILL TELL US WE ARE WRONG.

“Insist upon pretense and you’ll have it. Insist upon mediocrity and it is yours. Insist upon beauty and you will find it. Insist upon learning and you will learn. Insist upon living with great passion and you will see differently.”

Paula Darcy

MAKES US STRONGER.

ADVERSITY

RISE TO THE CHALLENGE.

WE CONTINUE TO

WE ARE STUDENTS OF THE PROBLEM,INCLUSIVE IN OUR APPROACH.

CVS

Unified Consumer Experience Strategy for CVS Caremark

A SPIKE IN EMOTION IS INDICATIVE OF AN UNMET NEED.

will tell us where we need to FOCUS,where we are DOING WELL, and where we need to IMPROVE.

EMOTION

Evidence-basedmaternity decision making for PregnantMe

Masseuse

PCP

Support Network: Friends & Family

Pharmacist

Lawyer

Chiropractor

Health Coach

CSR

CSR

CSR

HR

Cardiologist

Nurse

Therapist

Weight Watchers

Gym

Lobbyists

Social Worker

Politicians

Lobbyists

Patient Advocate

Translator

Financial Entities

Transportation Service

Heart Health Start Up

Hospital Network

Hospital

Cardiology

Lab

Pharmacy

Pharma

PBM Insurance Company

Insurer for Hospital

Federal Government

HHS

FDA

CDC

Legislature

Executive Branch

Employer

Condition Management Companies

Information: Google, Web MD, YouTube, iTunes

Condition Management Start Up

Walk in Clinic

Organizations & Non-Profits

Health Tech

Health Exchanges

State Government

Local Agencies

Health Communications

Patient Community

THE HEALTH ECOSYSTEM

THE HEALTH ECOSYSTEMMasseuse

PCP

Support Network: Friends & Family

Pharmacist

Lawyer

Chiropractor

Health Coach

CSR

CSR

CSR

HR

Cardiologist

Nurse

Therapist

Weight Watchers

Gym

Lobbyists

Social Worker

Politicians

Lobbyists

Patient Advocate

Translator

Financial Entities

Transportation Service

Heart Health Start Up

Hospital Network

Hospital

Cardiology

Lab

Pharmacy

Pharma

PBM Insurance Company

Insurer for Hospital

Federal Government

HHS

FDA

CDC

Legislature

Executive Branch

Employer

Condition Management Companies

Information: Google, Web MD, YouTube, iTunes

Condition Management Start Up

Walk in Clinic

Organizations & Non-Profits

Health Tech

Health Exchanges

State Government

Local Agencies

Health Communications

Patient Community

WE CAN GATHER TOGETHER AROUND SHARED OBJECTIVES TO DESIGN AN ECOSYSTEM OF CARE.

SHARED VALUES +SHARED ACTION

=SHARED PROFIT Cindy Gallop(FINANCIAL & SOCIAL)

What Motivates?CDC Designs forMedication Adherence

DESIGN HAS VALUE.

Redacted Covidien

Molding Technology to Match Clinician Workflows

THE VALUE OF DESIGNDesign-Driven Companies Outperform S&P by 228%

Over Ten Years - The ‘DMI Design Value Index'

Posted By Michael Westcott, Monday, March 10, 2014Updated: Monday, March 10, 2014

+228%over 10y

THE MATURATION OF DESIGN INSIDE ORGANIZATIONSPretty Stick

is a byproduct of how we are organized internally to deliver it.

THE EXPERIENCE

ORGANIZATIONAL DESIGN & TRAINING

“The world hates change, yet it is the only thing that has brought progress.”

Charles F. Kettering

What are the most effective ways to accomplish

BEHAVIOR CHANGE

Stimulate and align with intrinsic motivation to facilitate lasting

BEHAVIOR CHANGE

CVS

Helping a Hospital Empower the Newly Diagnosed

We will not seek to control or manipulate, but to

EMPOWER & SUPPORT.

THE DESIGNER’S HIPPOCRATIC OATH

zzStrategy & Service Design

Behavior Change

Organizational Design & Training

Design & Implementation

Research & ValidationEMPATHIZE

ENVISION

MOTIVATE

TRANSFORM

EXECUTE

DESIGNCAN HELP IMPROVE THE HUMAN CONDITION.

THANK YOU

@ MadPow Founder & Chief Experience Officer

@ HxRefactored Chair of Design Track #HxR2015

@ Amy Cueva