How to start a studio in Berlin

HELLO.I’M FLORIS DEKKER

Monday, March 14, 2011

• WE STARTED 1,5 YEARS AGO

• WE BARELY KNEW ANYONE IN BERLIN

• WE WERE 21, 23 AND 24 WHEN WE STARTED

• WE ARE PROFITABLE

SOMETHING ABOUT US


• RAMMSTEIN

• ETSY

• RED CROSS

• DUTCH GOVERNMENT

• PALOMAR5

WE WORKED FOR:• KIDS RIGHTS

• APASSIONATA

• BRIGHT MAGAZINE

• SCHINDLER PARENT

• AND MANY MORE...


LET’S GET STARTED.


THESE ARE OUR LEARNINGS.


WHEN YOU’RE IN A PLANE, MAKE SURE THE PILOT IS THE PERSON FLYING IT.


• A MULTIDISCIPLINARY TEAM

• A NOTARY

• AN ACCOUNTANT

• AN OFFICE

• HARDWARE

THE INGREDIENTS


GETTING STARTED...

...JUST DO IT ©


• HAVE STRICT HOURLY/DAILY RATES

• ONLY WORK WITH PEOPLE BETTER THEN US (THIS ALSO GOES FOR CLIENTS IF POSSIBLE)

• HAVE A MINIMUM PROJECT SIZE

• ALWAYS PAY OTHERS / DON’T WORK FOR FREE

• BE HONEST

HOUSE RULES


• GET OUT THERE

• GIVE A LOT OF TALKS

• DO A LOT OF BLOGGING

• PUT EFFORT IN MEDIA ATTENTION

• GET NICE BUSINESS CARDS

• WHATEVER HELPS...

AMPLIFY YOUR PRESENCE


GET A LOT OF DIFFERENT KIND OF CLIENTS.


DO YOUR OWN PROJECTS AND DO THEM WELL.


• COGNITIVE CITIES CONFERENCE

• CITY CRAWLERS

• LITTLE BIG DETAILS

• FAIL CONFERENCE

• AND MANY SMALL ONES.

SOME OF OUR PROJECTS:


BE A NAYSAYER.


IF YOU DON’T KNOW WHAT TO CHARGE FOR IT YOU PROBABLY DON’T KNOW HOW TO DO IT.


YOU’RE PROVIDING A SERVICE, NOT A PRODUCT.

ACT LIKE IT.


BE A SPECIALIST.


DON’T SELL PIXELS.


HAVE A BRAND AND TREAT IT LIKE ONE, BUT BE INDIVIDUALS.


PORTFOLIO ???


BE YOUR OWN EMPLOYEE.


DON’T REINVENT THE WHEEL, BUT ASK OTHERS HOW THE WHEEL WAS INVENTED.


GIVE, AND YOU SHALL RECEIVE.


MEETINGS DON’T HAVE TO BE A BAD THING.


HAVE PLAY TIME TOGETHER.


HAVE GOOD OFFICE SECURITY.


THERE’S GOOD NEWS TOO!

WHICH WILL BE ANNOUNCED IN APRIL...


Design

How to start a studio in Berlin