How To Champion Ideas (Back At Work)

Scott Berkun, Author – scottberkun.com - @berkun - #AEASEA

The real designer is the person with the power to make decisions

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5 popular books written over ten years. Crafting 10 hours of experience is the biggest creative challenge I can imagine.

scottberkun.com/books

1. The user experience of user experience events

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ATTENTION-O-METER

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1. How to stay connected

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When an event is over, your chance to network and connect ends

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Halfmeet: a person who you almost started a friendship with at an event

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Halfhook: a person you almost hooked up with at an event

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5 non-slimy networking tricks

▪ Ask everyone you like for a business card ▪ Saying thank you starts a conversation ▪ Post your notes from sessions during the

event - attracts people to you ▪ Be active on twitter to find outgoing people ▪ If you use LinkedIn, write something

personal

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This:

Really means:

Speakers love people who ask them thoughtful questions about their

presentation

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Keep the fire burning

▪ Find your local UX Happy hour ▪ Casual drinks and chats with like minds ▪ http://www.uxhappyhour.com/sea

▪ Start your own: monthly booze is magical ▪ Follow @aneventapart / @alistapart

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The Unofficial Post AEA

happy hour starts as soon as this session ends

!Follow me to Black Bottle,

a few blocks away

@berkun / #aeaseattle

2. Don’t shoot yourself or get shot

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CHAMPION

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EASY TARGET

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Thinking In Frames

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CHARM

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CHARM IS DESIGNED

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CHARM DEPENDS ON CONTEXT

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“HERE IS SOMETHING YOU SHOULD BE

DOING”

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“HERE IS SOMETHING YOU SHOULD BE

DOING”

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“HERE IS SOMETHING THAT WILL SOLVE YOUR PROBLEM”

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“HERE IS SOMETHING THAT WILL SOLVE YOUR PROBLEM”

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“HERE IS SOMETHING THAT WILL INCREASE

REVENUE”

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“HERE IS SOMETHING THAT WILL SAVE YOU

TIME”

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“HERE IS SOMETHING THAT WILL MAKE YOU SMARTER / BETTER /

HAPPIER”

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“HERE IS SOMETHING THAT WILL HELP YOU

GET PROMOTED”

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“HERE IS SOMETHING THAT WILL HELP MEGET MORE POWER”

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3. How to convince your boss

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A: Progress is Change B: Leaders like Status Quo, Resist Change A + B = Leaders resist progress

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How To Convince Your Boss

▪ Be awesome at your job ▪ Get support from an influential coworker ▪ Plan a trial, including how to evaluate ▪ Pitch it ▪ Do it awesomely ▪ Repeat

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http://bit.ly/aeapitch

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http://bit.ly/bossnewthings

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4. How to learn a lesson

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Events are abstractions, but

your life is specific

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Min/Max Note Taking

▪ You won’t remember much in a week ▪ You won’t return to the slides ▪ You need to capture reflections TODAY !

▪ 5 bullets per talk ▪ note links and references ▪ Post a summary on your blog (tweet it) ▪ Post it at work / share with your boss

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Lesson Learned Problems it can solve in my

organization

Projects or people with that problem

Responsive Typography can save the world

The world needs saving!

Everyone!

Good UX generates revenue

We have ludicrous amounts of company debt

Our financially inept company founders

We can make mobile devices smart about gaps

experiment with closing gaps

Clients with multi-device use cases

Designers destroy the world

Flip tables, not companies Everyone who is a fan of Papanek

Carousels are evil incarnate and people using

them should have their own level of hell

Fire people who refer to the Mad Men scene with Draper pitching Carousel.

Fred’s client was asking for one? (can clients pay us

from hell?)

A month later has anything changed?

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Photo credits

▪ Friends - http://www.sxc.hu/photo/1174716 ▪ Choir - http://www.sxc.hu/photo/482355 ▪ Happy friends - http://www.sxc.hu/photo/1362732 ▪ Social Media - http://www.thedrum.com/uploads/

drum_basic_article/119547/main_images/social_media_0.jpg

▪ Meter background: http://www.axtell.com/meter_nonums.jpg

▪ Messy desk: http://www.sxc.hu/photo/229203

Thank You.

Unofficial post AEA happy hour starts now

@berkun / #aeasea scottberkun.com