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becoming a UX designer glen lipka vp, user experience | Marketo @glenlipka

How to become a UX Designer

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Page 1: How to become a UX Designer

becoming a UX designerglen lipka

vp, user experience | Marketo

@glenlipka

Page 2: How to become a UX Designer

glen lipka

• started designing in 1995 in NYC

• blogging since 1997 (commadot.com)

• 2007, first employee of marketo (IPO May, 2013)

• vp of user experience

• @glenlipka

Page 3: How to become a UX Designer

what is UX design?

• info architecture

• graphics

• interactions

• mental models

• lexicon

• education model

• service flow

• overall experience

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existentialism

being a designer

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education

• HCI from university

• tradecraft / general assembly

• self-taught

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http://commadot.com/books-for-ux/

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sympathy empathy

what would I feelif I was in

their shoes?

how to they actually feel?

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hard skills

• adobe ______________________

• html / css

• jQuery

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getting a UX job

for fame and fortune

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applying

• recruiters

• job boards

• direct communication on linkedIn

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easy asks

• mentoring

• internships

• informational interview

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cover letter

• well written

• passes turing test

• short

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resume

• short & simple (1 page)

• well written

• typography

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linkedIn

• recommendations / endorsements

• nice picture

• current links

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portfolio

the only thing you completely control

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the immature poet imitates and the mature poet plagiarizes - TS Eliot

google: great ux portfolios

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typography

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easy to read

• spacing

• font size

• color

UPPERCASE IS DANGEROUSTHIS IS PRETTY HARD TO READ. ALL OF THE TEXT LOOKS THE SAME MAKING IT EASY TO

LOSE YOUR PLACE. NORMAL SENTENCE CASE IS BETTER. PLUS CENTERED TEXT MAKES THIS

HARD TOO.

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interactive

• sensible information architecture

• good affordances

• intuitive interface

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ingredients

• process maps

• wireframes

• sticky notes walls

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full meals

• finished design

• 100% size screenshots

• interesting and tasty

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your first design

• design something from scratch

• polish the look

• create a clickable prototype

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blog and twitter

• interesting content

• you are not a quitter

• sense of humor

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the blink test

10 seconds is all you get

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always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it.

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the interview

cheat sheet

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masterful conversations

reflect inquire

advocate

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what is your design focus?

• website design

• application design

• service design

• education (curriculum) design

• industrial design

• big company

• startup

• mobile

• consumer

• business

Page 41: How to become a UX Designer

who are your influences?• don norman: design of everyday things, emotional design

• alan cooper: about face 3, the inmates are running the asylum

• dan ariely: predictably irrational

• not steve krug: don’t make me think

• not apple. unless you get ultra specific

Page 42: How to become a UX Designer

why you?

• work harder than anyone else

• absorb the culture quickly

• easy to work with

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let’s do a design exercise

• modern

• don’t hold back technically

• use the full screen

• draw big

• hear feedback, iterate

• multiple devices

• machine learning

• keyboard shortcuts

• understanding of patterns

• creative thinking

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do you have any questions?

• prepare 2 questions (research in depth)

• “how do you think I did?”

• “what attributes makes one successful here?”

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follow-up

• send a thank you - handwritten most impactful

•get specific

• send immediately via snail mail or deliver personally

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compensation in the bay area

• 80-120k for new designer

• bonus

• stock

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you’re hired!

what now?

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make an impression

• show up early with a great attitude

• listen, but be firm with your needs

• find common ground solutions

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everything else

decisionsthat matter

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establish design principles

http://commadot.com/ux-design-principles/

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what’s after that?

• mentor someone else

• pay it forward

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juanita lee

Page 53: How to become a UX Designer

questions?@glenlipka