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becoming a UX designerglen lipka
vp, user experience | Marketo
@glenlipka
glen lipka
• started designing in 1995 in NYC
• blogging since 1997 (commadot.com)
• 2007, first employee of marketo (IPO May, 2013)
• vp of user experience
• @glenlipka
what is UX design?
• info architecture
• graphics
• interactions
• mental models
• lexicon
• education model
• service flow
• overall experience
existentialism
being a designer
education
• HCI from university
• tradecraft / general assembly
• self-taught
http://commadot.com/books-for-ux/
sympathy empathy
what would I feelif I was in
their shoes?
how to they actually feel?
hard skills
• adobe ______________________
• html / css
• jQuery
getting a UX job
for fame and fortune
applying
• recruiters
• job boards
• direct communication on linkedIn
easy asks
• mentoring
• internships
• informational interview
cover letter
• well written
• passes turing test
• short
resume
• short & simple (1 page)
• well written
• typography
• recommendations / endorsements
• nice picture
• current links
portfolio
the only thing you completely control
the immature poet imitates and the mature poet plagiarizes - TS Eliot
google: great ux portfolios
typography
easy to read
• spacing
• font size
• color
UPPERCASE IS DANGEROUSTHIS IS PRETTY HARD TO READ. ALL OF THE TEXT LOOKS THE SAME MAKING IT EASY TO
LOSE YOUR PLACE. NORMAL SENTENCE CASE IS BETTER. PLUS CENTERED TEXT MAKES THIS
HARD TOO.
interactive
• sensible information architecture
• good affordances
• intuitive interface
ingredients
• process maps
• wireframes
• sticky notes walls
full meals
• finished design
• 100% size screenshots
• interesting and tasty
your first design
• design something from scratch
• polish the look
• create a clickable prototype
blog and twitter
• interesting content
• you are not a quitter
• sense of humor
the blink test
10 seconds is all you get
always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it.
the interview
cheat sheet
masterful conversations
reflect inquire
advocate
what is your design focus?
• website design
• application design
• service design
• education (curriculum) design
• industrial design
• big company
• startup
• mobile
• consumer
• business
who are your influences?• don norman: design of everyday things, emotional design
• alan cooper: about face 3, the inmates are running the asylum
• dan ariely: predictably irrational
• not steve krug: don’t make me think
• not apple. unless you get ultra specific
why you?
• work harder than anyone else
• absorb the culture quickly
• easy to work with
let’s do a design exercise
• modern
• don’t hold back technically
• use the full screen
• draw big
• hear feedback, iterate
• multiple devices
• machine learning
• keyboard shortcuts
• understanding of patterns
• creative thinking
do you have any questions?
• prepare 2 questions (research in depth)
• “how do you think I did?”
• “what attributes makes one successful here?”
follow-up
• send a thank you - handwritten most impactful
•get specific
• send immediately via snail mail or deliver personally
compensation in the bay area
• 80-120k for new designer
• bonus
• stock
you’re hired!
what now?
make an impression
• show up early with a great attitude
• listen, but be firm with your needs
• find common ground solutions
everything else
decisionsthat matter
establish design principles
http://commadot.com/ux-design-principles/
what’s after that?
• mentor someone else
• pay it forward
juanita lee
questions?@glenlipka