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This presentation describes the difference between a UX and UI Design, and how they can help a start-up business become more successful. This was originally given as a part of a Design Session at Microsoft Accelerator (Bangalore, India).
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What responsibilities would a designer fulfil
in your startup?
Design elements
Flows
Multiple devices
Visual design
User interface
Branding
Cohesive design identity
Graphic design
Website design
Consistent design
Design elements
Flows
Multiple devices
Visual design
User interface
Branding
Cohesive design identity
Graphic design
Website design
Consistent design
UI Design
Design elements
Flows
Multiple devices
Visual design
User interface
Branding
Cohesive design identity
Graphic design
Website design
Consistent design
UI Design = UX Design
Design elements
Flows
Multiple devices
Visual design
User interface
Branding
Cohesive design identity
Graphic design
Website design
Consistent design
UI Design = UX Design
Visual Design
Interaction Design
How can a UX Designer help your startup?
UX Design can help your business become !
BIGGER &
BETTER
More business = More users
• Solve their pain point
• Convince them about it
• Deliver useful and usable solutions
• Engage (and consistently engage) them
That happens when you can…
The whole experience of your product is always worth their time and attention
!
• User Interface Design
• Visual Design
• Interaction Design
• Solve their pain point
• Convince them about it
• Deliver useful and usable solutions
• Engage (and consistently) engage them
• User Research
• User Interface Design
• Visual Design
• Interaction Design
• Testing (Qual. and Quant.)
UX Design• Solve their pain point
• Convince them about it
• Deliver useful and usable solutions
• Engage (and consistently) engage them
• User Research
• User Interface Design
• Visual Design
• Interaction Design
• Testing (Qual. and Quant.)
UX Design• Solve their pain point
• Convince them about it
• Deliver useful and usable solutions
• Engage (and consistently) engage them
• User Research
• User Interface Design
• Visual Design
• Interaction Design
• Testing (Qual. and Quant.)
UX Design
USER
• Solve their pain point
• Convince them about it
• Deliver useful and usable solutions
• Engage (and consistently) engage them
• User Research
• User Interface Design
• Visual Design
• Interaction Design
• Testing (Qual. and Quant.)
UX Design
USER
• Gathering requirements
• Working tightly with other team members
• Tie together all user touch points
BUSINESS
• Solve their pain point
• Convince them about it
• Deliver useful and usable solutions
• Engage (and consistently) engage them
UX Design is
not just UI Design
not optional
not a step in the process
It is the design process.
Hard truth
• Not enough UX designers
• Not all ‘UX designers’ know everything about UX
• UX means different for different people
• Design school graduates are mostly not fit for startups as their process is long and more structured, startups work on a leaner process
What you can do?
• Not every business needs a UX Designer, but every business needs UX Design
• Know the what and how of design
• Built that capability within your organisation
• Know what to ask for (don’t get stuck on fancy job titles)
