Upload
samuel-hulick
View
11.468
Download
7
Embed Size (px)
DESCRIPTION
37signals is renown for producing clean, no-nonsense products, and their onboarding experience is exactly that. They also have a very cool tactic for getting new users acquainted with the interface! If you like this kind of stuff, check out http://samuelhulick.com/user-onboarding
Citation preview
Descending prices anchor around the higher
rate, creating perception of value for lower-priced plans
VERY Forthright
“Create a bunch of projects, invite your co-workers” plants an early seed for core setup activities
Setting the stage well
This layout could be VERY EASILY mistaken for a “go confirm your email” screen
A Couple Nitpicks
( … it isn’t )
Also… what is this screen accomplishing that a modal on the following screen couldn’t?
Is it worth interrupting the flow?
A Couple Nitpicks
Nice intro message, with high-contrast color & handmade aesthetic to help stand out
Super Easy toTake First Step
The app’s prefab content is its own tutorial!! What an awesome tactic.
!( much more on this in a bit )
Super Easy toTake First Step
Really hard to tell what this is supposed to be !
( it’s the default avatar for my user )
A Couple Nitpicks
These don’t seem to teach me much about Basecamp discussions
- they just feel like “content”
A Couple Nitpicks
Perhaps reverse the order for these two? The info in the second is helpful for figuring out the first.
A Couple Nitpicks
This is really awesome, but it would be EVEN COOLER if the
items not only helped me understand the app, but actually guided me towards converting it
into a real-life project!
A Couple Nitpicks
Annotation greatly increases likelihood of the important info being communicated.
Streamlined Creation Flow
New users are unlikely to be ready to create Templates. Hiding this on first use could help streamline things even further.
A Couple Nitpicks