HORT 1120 Week #1 introduction

EHO 112LANDSCAPE MANAGEMENT

What is Landscape?

• Landscape • To improve the appearance of (an area of land), as by

planting trees, shrubs, or grass, or altering the contours of the ground

What is Management?

• Management• The act or manner of managing; handling, direction, or

control

What is Landscape Management

• The art, science, skill and process of maintaining a healthy landscape for the purpose of presenting an appealing scene.

Roles and Responsibilities

• Turf Management• Establishment

» Seed

» Sod

• Mowing, Trimming and Edging

• Irrigation

• Pest Control » Insect

» Disease

» Weed

• Fertilization

• Aeration/Dethatching


• Ornamental Management• Establishment

• Pruning

• Mulch

• Pest Control» Insect

» Disease

» Weed

• Irrigation

• Fertilization


• Floriculture (Annual/Perennial Beds)• Installation• Maintenance• Pest• Irrigation• Fertilization• Amendments

• Chemical Lawn Care• Pest• Fertilization• Water Conservation


• Irrigation• Installation

• Maintenance

• Troubleshooting

• Water conservation

• Hardscapes• Maintenance

• Repair


• Ponds• Maintenance

• Lighting• Maintenance

• Installation

• Trouble Shooting


• Leadership Roles• Owner/President• Managers• Supervisor/Forman• Crew leader

• Leadership Responsibilities• Motivator• Organizer• Planner• Decision Maker• Marketing• Production• Scheduling• Financing

STATE OF THE INDUSTRY

• Landscape industry in the United States• 1987 $15 billion

• 2006 $40 billion and growing

• Represents 92% of the total horticultural services

• Top States for the Landscape Service Industry• California

• Florida

• Texas

• Illinois

• Ohio


• Landscape industry in Georgia• 1970 $60 million

• 2006 $800 million and growing

• Georgia advantages• Climate

• Employment

• Industry

• Infrastructure

STATE OF THE INDUSTRY• Why is the landscape industry so BIG?

• Disposable income• Less “free” time• Keep up with the “Jones” • Urban areas• Infrastructure• Economy• Education• Law & Regulations• Job Market• Need it now• Climate• Population• Easy start up business


• 2007 Industry Revenue Leaders :1. Truegreen Companies $1.5 Billion2. Valley Crest $935 million3. Brickman $609 million4. Davey Tree Company $506 million5. Scotts Lawn Service $285 million48. Piedmont Landscape $30 million83. Russell Landscape Group $19 million96. Gibbs $16 million100. James River Grounds $15 million

Numbers Provide by Lawn & Landscape Magazine

A Look at the Numbers (2006)

• Average revenue for a landscape company• $796.750

• Average revenue generated per employee• $47,997 (16.6 employees)

• Average number of employees• 6.5 fulltime

• 10.1 seasonal


• Average company age • 13.5 years

• Average number of customers• 51.8 residential mowing• 221 chemical application• 21 commercial mowing

• Average per man hour charge• $41 residential maintenance• $47 commercial maintenance• $18.80 per 1k square foot chemical application


Southeast Salaries

• Entry Level Mower Operator $8.30

• Experienced Mower Operator $10.80

• Entry Level Spray Tech $8.80

• Experienced Spray Tech $12.30


South East Salaries

• Entry Level Construction worker $8.70

• Experienced Construction worker $12.60

• Foreman $28,820

• Supervisor $39,464

• Owners/President $52,585

Top Concerns

• Fuel prices

• Insurance• Workman's comp.

• Health

• Liability

• Immigration reform• Illegal workers

• H2B bill

• Liability

Top Concerns

• Employees• Quality workers

• Dependable

• Stress

• Overworked

• Pay

• Weather• Drought

• Flood

Top Concerns

• Competition• Lowballers

• Big vs. Small

• Economy• Inflation

• Interest rates

• Housing market

Top Concerns

• Taxes• Property• Self employment• Unemployment• Social Security

• Regulations• Pesticide restrictions• Water restrictions• Noise Pollution• Erosion & sedimentation• Workers rights

Design

HORT 1120 Week #1 introduction