HI-TECH SHOE

EKA

The brand name EKA is a Sanskrit word which translates into ‘Unique’ in English, As the product

we offer are very unique from our competitors and have no match. We knew that to shine and

prosper in the industry we had to please our consumers as consumers are the kings. Customer’s

expectations are ever increasing thus our brand’s objective is to fulfill them with our own unique

way and shoes are a personal accessory which define a person, also gives an insight to one’s

character so we bring out a unique collection with a lot of variety so that every customer gets

satisfied.

ACCELERATING TO THE FUTURE

Our tagline might seem over exaggerated but it is true, we are offering such unique features

in a shoe that you will find no where. Wearing our shoe is like taking a step into the future

with it Body Mass Index Calculator, Heart Beat Rate Calculator and other Bonus Fitness

Features it does take shoes to another level.

EKA LOGO

The logo of EKA signifies the love for feet a human being has, as we cannnot admire them

enough, our brand makes shoes that’ll make you love your feet. We match style with comfort to

give a wonderful experience.

SEGMENTATIONThe main emphasis will be on geographical segmentation cause the packing may vary depending

on the geographical conditions of that place. Neighborhoods, Cities, States, Nations all combine

into a geo-cluster to which the product must be supplied so that our product is easily accessible to

the customers. Even thought the main priority should be to keep it balanced.

FEATURES

1. Measures Body Mass Index

2. Measures Heart Beat Rate

3. Calculates Calories Burnt

4. Calculates Weight

5. Calculates Distance Covered

6. Measures Speed of Travelling

7. Can play Audio Files

8. Waterproof

9. Lightweight

PACKAGING

Our shoes are packed in a Attractive Multi Colour Box which also gathers attention

and also lures customers making it very unique which also matches the theme of the

shoe.

PRICING STRATEGY

The shoe can be expected to be costly considering the features being offered and quality too,

advertising and packing charges will surely add to the cost, Pricing it high isn’t that big of a risk

since there no certain competition expected in the current market. Discounts, rebates and seasonal

offers will be released to increase sales.

CHANNEL OF DISTRIBUTION

A direct channel is always an easy way out but seeing that we want to the reach globally,

we had to choose indirect channel as it would be reaching more people and we would not

be responsible for the transportation of the goods from one place to another.