All you need to know about hashtags

Presented by

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So… what’s the rave about those

# symbols all over the internet?

WHAT IS HASHTAG

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What exactly is hashtag?

1. A symbol used on social networking sites to

group comments about particular topics.

2. Hashtags make it easy for people to discuss

and exchange ideas throughout social media.

hash∙tag /’haSHtag/ noun

#Hashtag today

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How do you use them?

express ideas

share experiences

DISCUSS topics

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How can they help your brand?

Create

trends41% of users share personal ideas and feelings.

on Search Enginesappearance

Google, Yahoo! and Bing display #hashtag results.

Grow

ParticipationHashtags can expand the audience of a conference 200% beyond physical attendees!

#hashtags benefits

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#hashtags benefits

Users who claimed they would click on a hashtag to learn more about a brand or product.

41%

Brand

promotion

Respondents who used hashtags primarily for searching or following their favorite brands or topics.

34%

A recent Marketingland survey found...

#bashtags

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conversationunpleasant

Well meaning companies found their hashtag campaigns hijacked by teasing and angry customers.

Don’t use too many! Tweets with more than two hashtags show a

17% drop in engagement.

overloadHashtags

Be careful! Hashtags can go wrong.

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Now that you know about hashtags,

the next step is to use them correctly.

Need a hand? Here are some tips!

Hashtag like a pro

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Think of hashtags as categories/takeaway points.

No one wants to read a tweet full of blue,

clickable words!

Use only one or two hashtags at a time

Hashtag like a pro

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Hashtags are not inside jokes. Others should be able

to use them, too! If your tag cannot be used by

someone else to further discuss a particular topic,

you’ve gone too specific.

Hashtags must be useful and memorable

Hashtag like a pro

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Repeat your hashtags at the end of blog posts and

comments you contribute to partner sites. Eventually

when readers see the hashtags often enough, they

will investigate.

Hype your hashtags!

Here’s a little extra…

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#tbt, as in Throwback Thursday, is to

share photos or crazy fads from back

in the day.

In 2011 #Egypt became the rallying cry and

a way to organize communications around

the protests in Egypt.

#nowthatcherisdead was mistaken by many as

#nowThatCherIsDead indicating the singer

Cher had passed – which was later debunked.

Copyright 2014, ProPoint Graphics, LLC

HappyHashtagging

#pimpmypresentation - Use our new

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